The smart watch market has been insignificant for years, but lately it is starting to grow at a faster rate. This is corroborated by a recent study by Canalys, where they analyzed the smart watch market during the third quarter of 2019, seeing 65% growth over the same period last year.
In addition to analyzing market trends, we can also see which are the most important smart watches products at this time. We tell you what they are and what they should make special.
Smart watches continue to grow: 45 million units this quarter
The smart watch market has been slow, but it seems to be finally catching up. As the latest Canalys reports show, in the third quarter of 2019, 45 million watches / smartwatchs were sold worldwide, 65% more than 27.6 million sold in the third quarter 2018. Particularly in EMEA (Europe, The Middle East and Africa) have sold 10.3 million units.
And what have been the main opponents of this boom in sales? This is the top 4:
- Xiaomi: 27% market share (12.5 million units).
- Apple: 15% market share (6.75 million units approximately).
- Huawei: 13% market share (5.85 million units approximately).
- Fitbit: 8% market share (3.6 million units).
- Samsung: 6% market share (2.7 million units approximately).
Xiaomi domain
It's very hard to ignore Xiaomi's success in the wearable sector, and that products like the Mi Band came at the right time, with basic functions that many were asking for at a very low price.
Considering that many users did not wearable at a high price or low battery but if they value the works, the success of this product (which is already in its fourth generation) comes on their own. Probably the best Xiaomi product in the right context.
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Apple Watch: King in gains
For a while Apple was the market leader, until it was developed by Xiaomi, and it all shows that, at a retail price, it will soon be developed by Huawei. The reason is more than obvious, and the Apple Watch is a product that focuses on providing the highest quality at the required price.
However, that loses market share and it doesn't seem to be a problem for Apple, because they are selling a large number of watches at a very high profit price, something they will continue to maintain as long as they continue to build in the health sector.
Huawei Watch GT has been a success
Huawei has been in the smart watch market since the start of Android Wear (in fact, the original Huawei Watch of 2015 was my first watch) of retail quality.
Huawei watches are not the most comprehensive of functions, but they do add a great life tracking system to the clock that sounds great for a reasonable price. We look forward to seeing what he knows.
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Will weight gain be improved by Google?
Fitbit is a pioneer brand in this field, and though as a company not keeping up with its good time, it has managed to maintain a good fourth place. Products like Versa have worked very well, so at this time we don't know what the future of the company will be because it will be bought by Google.
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Samsung is constantly evolving
Samsung was one of the biggest betting companies on Android Wear, though it was the first to leave the ship in order to achieve a good deal between hardware and software, it wants the same success that Apple achieved with the Apple Watch, but in the Android ecosystem.
Samsung has more it carries they are inexpensive, but their most important watches are usually the best bet the premium, with high-end products that offer a slightly better experience, such as the Galaxy Watch Active 2.
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