We’ve talked about Steve Jobs countless times in this media. We all agree that he was not a conventional person. He was a very special person, with his hobbies and his business. Of course, it is precisely his way of being that led him to create the biggest company in the world.
He always dressed the same: black turtleneck, jeans and sneakers. Rare was the day he was not seen in these clothes. If so, then something had happened, and if you didn’t know what it was, good luck finding out. His shoes were always the same, New Balance, and as of now they are still for sale.
Some sports with a lot of history
When I say that Steve always dresses the same way, I’m not exaggerating. He says so himself. If you have a work “uniform”, it is something less you have to decide every day, giving you more time to choose between things important to your work, like which products to launch or what features they will have. He explained it this way in his biography, written by Walter Isaacson:
Do you know why I always wear a black turtleneck? It’s a uniform. I decided I had a lot of decisions to make every day, so I wanted to make my life easier.”
More specifically, he used two New Ballance models: the 991 and the 992. The names are original to say the least. The 991, as is logical and obvious, preceded the 992, which are the ones Jobs used from 2007 to 2011. They came out the same year as the iPhone., and if you come back to see the presentation of this iPod, this telephone and this Internet communicator, you will see him wearing them. Steve used the 991 from 2001 to 2006.
These models were discontinued a few years ago. Now, in 2020, New Balance has decided to relaunch the 991 in a retro edition. These are small nails that Steve used to present the first iPhone, and they are available on his website for the modest sum of 240 dollars. They are not cheap, although it is true that They have a story behind them which adds a lot to their value.. Personally, I wouldn’t buy them because they’re not my type. You would do it?
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