They started striving for quality and made essential series that drove us crazy

“They’re coming late.” “It’s impossible to compete with Netflix”. Here are some of the sentences that could be read that day: On November 1, the Apple TV+ service, Apple’s exclusive streaming platform, reached more than 100 countries. As with almost all firsts, it was a time of many raised eyebrows, many expectations, and many judgments of failure.

The reality is that Apple has changed everything: Apple TV+ is a financial success and the average rating of its content absolutely surpasses all others. A famous catalog: Apple has obtained to date 471 awards, among which CODA’s Oscar in 2022 stands out, and 2,091 nominations. And adding.

Apple took the throne from HBO

For decades, HBO was the cable television channel with the label of absolute quality, the label of the best “silly movies.” And not precisely because of TV and Moviesbut for productions of the magnitude of “The Wire”, “The Sopranos”, “Six Feet Under” or “Game of Thrones”. Today, Apple TV+ can boast of having recovered this gallon, with new milestones such as “Servant”, “Silo”, “Constellation”, “Foundation”, “SEE” or “For all humanity”.

I remember how I first started using the service, from this standalone episode of “Mythic Quest” – Silent and Dark Death – that I saw on the recommendation of a friend. This prompted me to subscribe to Apple TV+: who else has talked about video games in a series and with such in-depth knowledge of the internal dynamics of this industry? And also, without losing a little humorfor behind her were the parents from “Hanging in Philadelphia.”

This led me to discover ‘Servant‘and devour it. Shortly after, I discovered the madness of ‘SEE’, one of my favorites – created by Steven Knight, father of ‘Peaky Blinders’ -. EITHER ‘Dr. Brain‘, the great revival of the genre, scripted and directed by the director of ‘I Found the Devil’, Kim Jee-woon. Or the overwhelming production of ‘Pachinko‘. Or the ingenuity of adapting the manga ‘Drops of Gold’. Too many to list them all. I wouldn’t change for anything the little by little solving the riddle of separation or the lessons Ted Lasso gave me about learning to live with certain traumas.

Rising costs, rising prices

Yes, we can also see the postmarks as gray notes – ‘The Mosquito Coast’ or ‘Small voice“- or the increase in the price of the service, from an entry at 4.99 dollars, to 6.99 and finally to the current 9.99 dollars per month. No one is invulnerable to this. Apple TV+ has adapted to an increasingly competitive market by increasing its market share.

Production costs are increasingly high, and you only need to watch “Assassins of the Moon” or “Napoleon” to understand the expense. Cybersecurity and server maintenance, idem. 9.99 dollars mid 2024, it’s not bad at all if we look at the competition and especially if we look at the 17.99 dollars per month that Netflix costs.

But Apple TV+ has always prioritized quality, no matter the price. Two years ago, Ramus Larsen, founder of FlatPanelsHD, demonstrated with data that Apple TV‌+ offers the highest quality 4K streaming. The series “See” had the highest bit rate among a program watched in streaming. And this is the key rule, being the platform with the largest amount of Dolby Atmos/Dolby Vision compatible content in the entire market. Today, Apple TV+ has more than a hundred of its own productions, without documentaries. This evening, ‘Argylle’ awaits me and this weekend I want to tackle ‘New Look’.

Also, if you want to try using it, don’t forget that Apple is also quite generous in offering free trials and trial months:

• 3 months free with the purchase of an iPhone taking into account that it is completely new, although it does not matter whether it was purchased in an Apple Store or other authorized point of sale.
• 3 months free with the purchase of an iPad taking into account that it is completely new, although it does not matter whether it was purchased in an Apple Store or other authorized point of sale.
• 3 months free with the purchase of a Mac taking into account that it is completely new, although it does not matter whether it was purchased in an Apple Store or other authorized point of sale.
• 3 months free with the purchase of an Apple TV taking into account that it is completely new, although it does not matter whether it was purchased in an Apple Store or other authorized point of sale.
• 3 months free with the purchase of a PlayStation 5 by linking a PlayStation Network account and connecting your Apple ID in the “Apple TV” app.
• 3 months free with the purchase of a PlayStation 4 by linking a PlayStation Network account and connecting your Apple ID.
• 2 months free with the purchase of an LG television by connecting your Apple ID in the ‘Apple TV’ app.

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