The increasing availability of 5G networks in the region has boosted the demand for compatible devices like the iPhone!
Counterpoint’s study of entry-level smartphone sales in Latin America found that Samsung’s refreshed Galaxy A05 and Galaxy A15 models have positioned themselves at the top of consumer preferences. On the list followed by models from Motorola and Xiaomi, Apple managed to make a place for itself thanks to the iPhone 13.
The top 10 smartphones in this market accounted for more than 30% of the region’s total sales in Q2 2024.
iPhone 13 is very popular in Latin America
Samsung’s Galaxy A05 and Galaxy A15 were the devices with the most promotions during the festival season in Latin Americawhich covered Mother’s Day and Father’s Day. Additionally, customers were attracted by the larger display of the Galaxy A05 compared to the Galaxy A04 and the AMOLED display of the Galaxy A15.
Anyway, Samsung lost two places in the top 10 to XiaomiThe Redmi Note 13 replaced the Galaxy A54 as customers sought lower prices, while the Redmi 13C took away remaining sales of the Galaxy A03 Core. Mo torola and Apple maintained the same number of positions as in the same period last year
The iPhone 13 managed to replace the iPhone 11 in the top 10 even though its sales decreased by 10% year-on-year compared to the iPhone 11 in Q2 2023.
This success is largely due to aggressive marketing campaigns and attractive features of these devices, such as larger screens and AMOLED technology.. Of course, there are other influencing factors, such as price compared to other devices and the increasing availability of 5G networks in the region, which have boosted demand for compatible devices.
Counterpoint data reveals that Latin America’s smartphone market growth in Q2 2024 is largely driven by a low year-over-year comparison base and the intense competition from Chinese brands, where aggressive pricing favors them.
The success of entry-level models in the Latin American market shows that consumers are looking for devices that meet their basic needs at an affordable price. Manufacturers that manage to offer the best combination of price and performance will be the big winners in this battle. As 5G technology develops and As device prices continue to fall, we can expect this trend to continue in the coming years.
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