Currently, Xiaomi has made a difference among the major traditional manufacturers, and, unlike what happened 4 or 5 years ago, even people outside the world of telephony they know the company name, And that, of course, is a good sign.
The fact is, the company has grown successfully internationally, and Spain is a great example of this. However, over the years, the firm has decided don’t change your entire strategy depending on your business model, and today she keeps things that have made her get where she is.
Xiaomi keeps its strategy focused on value for money
Xiaomi has climbed the ranks of the world's leading retailers, and is now in the top five, something, Be it Xiaomi or Samsung, it has a lot of good, it also shows that things are done right. And the key to Xiaomi, for one, is one of the features that users value the company's Mobiles: its value for money.
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Also, the company's CEO said recently that Xiaomi continues to operate in low-cost markets, allowing the company to lower its prices, and in this way Attract users. Xiaomi has profit margins ranging from 8% to 9%, and according to Lei Jun:
The most important thing is that our revenue is very low, and the final price of our products is very appealing to potential buyers.
The company's net profit for the third quarter of 2019 has been 7,000 million euros in exchange rate, and mean a 5.5% increase compare to last year, so, for now, it can be said that Xiaomi's strategy works for them.
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