Apple’s video game platform is succeeding in the market.
Apple Arcade has grown a lot since its launch in 2019.
Apple’s commitment to the service industry has been brutal. The launch of platforms such as Apple TV+, Apple News, Apple Music or Apple Arcade has led to an increase in the economic benefits of services from year to year.
Without going any further, Apple generated more than $15,000 million in a single quarter in its services category last year. And things continue to look good in that regard, according to CNET.
Apple’s subscription video game service it has been known to make a dent in the market and has grown quietly
Apple Arcade’s success in an impossible market
As the big companies in the video game industry have shaped the industry, it was virtually unthinkable that a company like Apple – or any other – would manage to gain a foothold in the market. But the Cupertino company did it with apple arcade.
Over the past three years since the launch of Apple Arcade, the platform has followed a clear marketing strategy: to double the number of video games in the catalog with casual titles at a very affordable price to increase your number of followers.
Apple Arcade and its large catalog of video games
The number of video games present in the Apple Arcade catalog has disappeared gradually increasing
It all started with a catalog of a hundred games in a specially dedicated section of the App Store. Apple’s app store has been a big help in Apple Arcade’s growth through the preparation of news from publishers and its suggestion system with featured posts.
matt fishervice president of the Apple App Store, spoke about Apple Arcade in the following way:
“We’re defining a new category with the first subscription service for mobile, desktop and home games, and challenged ourselves to release 100 new games that capture the quality and fun we wanted the service to represent. .”
According to Matt Fischer, the company behind the bitten apple logo launched far more games than any other service of video games, including industry giants such as Xbox Game Pass, PlayStation Plus, EA Play or Nintendo Switch Online.
It will now be necessary to see how the subscription figures will continue to evolve after the arrival of the alternatives to the App Store which will be authorized thanks to the new regulations of the Digital Markets Act.
Apple Arcade is a place full of possibilities, and Apple’s massive user base has served as a fundamental pillar for the service to thrive in a wonderful virtual world dominated by Steam, PlayStation, and Xbox.
