Those from Cupertino are about to launch a new battle against third-party application stores, how will they fight and what will they offer the user and developers?
Apple will have a new new battle against alternative app stores to the App Storethis will happen at least in Europe in less than 6 months. It would be strange to say that you can now download apps on iPhone from different sources other than the App Store. We don’t know if users will stick with what has been the only way to download apps for years. Those in Cupertino are already working to keep developers at the forefront, as always.
Brief history, EU considers it a monopoly
For years, EU considers Apple to have exclusive control over iPhone apps by not authorizing the same but by third parties. They also control access to available applications, in addition to setting conditions and a commission ranging from 15 to 30 percent that developers must accept to be included.
Finally, action was taken with the Digital Markets Act, which concludes that Apple must allow free competition in the iPhone applications market.
Apple confirms that alternatives to the App Store on iPhone are coming soon
Prices and attractiveness of the application will be the first conditions for new competition
Apple needs to be smart and offer better benefits than the new competition who you will allow to enter your area. For example, Epic Games is one of those stores that offers a varied catalog of titles and that will only be available with its Epic Games application, that is, having the App Store inside the iPhone .
Low prices and benefits for users and developers. If these stores provide incentives to developers and promotional attraction to users, it is almost certain that Apple will begin to suffer the first losses.
Constant subscriptions, Apple’s initial proposal
An iPhone on display in an Apple Store. Image by Justin Sullivan/Getty Images/AFP
Users will be offered a reduced subscription price as long as they are actively subscribed to another subscription. Those in Cupertino say they do the “heavy lifting” of managing the implementation, providing a seamless buying or trading experience using “conditional pricing.”
This may seem like a discount, but What Apple does is encourage users to have at least 2 app subscriptions. and disguise it as a “special price”. For the moment, this is the only movement announced to lead this new battle of those from Cupertino against other application stores.
Will they succeed? Apple needs to focus on real strategies that actually benefit developers and users. There will be no better strategy than listening to both sides. Other stores will try to offer more benefits at lower cost, they will be willing to lose revenue in a first attempt to capture and retain early adopters. What other apps, besides games, would you like to try outside of the App Store?
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