Business Connect allows businesses to register their information in an official and verified way!
Apple has found a way to address the proliferation of calls and emails affecting businesses, with the expansion of Business Connect features. This platform, launched in 2023 allows businesses to record their information in an official and verified way, thereby improving the authenticity of your communications and providing a more secure and reliable experience for users.
This feature could help you reach millions of Apple users more effectively by displaying your brand in apps like Apple Maps, Mail, and Wallet
What is Apple Business Connect
Business Connect is an Apple platform designed to enable businesses worldwide and of all sizes, even those without a physical presence, to manage their presentation, with a unified brand identity verified on your customers’ devices.. Using this tool, businesses can:
- Claim and manage your location maps: Add photos, logos, hours, and special promotions so users can easily find them in Apple Maps.
- Create a brand presence in the email: Display your name and logo in the emails you send to your customers, making it easier to identify authentic communications.
- Caller ID for Business: Display your name and logo on incoming calls, reducing the incidence of unwanted calls and increasing customer trust.
- Accept payments via Tap to Pay on iPhone: Display your logo when accepting payments, increasing security and trust in transactions.
How to register for Business Connect
To sign up for Business Connect, you need an Apple account and you can do it from anywhere, regardless of device. And above all, it’s free!
According to Apple, One of Business Connect’s contributions is reducing spam by requiring businesses to verify their identity, making scams more difficult. Additionally, by displaying the company name and logo in calls and emails, users can easily distinguish genuine communications from unwanted communications, building trust in digital interactions.
To increase security and trust in communications, Apple will allow businesses to verify your identity during incoming calls starting next year.
Although it is not a magic solution to completely eliminate spam, Business Connect is an important step in the right direction and lays the foundation for a future where business communication is more transparent and reliable.
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