The Californian company continues to invest large sums of money in the implementation of artificial intelligence in iOS.
Many rumors indicate that Apple is working on generative AI in a “responsible” way, as Tim Cook indicated. The company has already integrated several features related to artificial intelligence in their operating systems that learn how each user uses their devices.
But the truth is that Apple is far behind the competition in terms of artificial intelligence. However, the Cupertino company has an ace up its sleeve with iOS 18 and plans to integrate very significant new features in terms of artificial intelligence.
Apple is rumored to be planning invest up to $50 million in licenses publishing organizations to train their artificial intelligence.
Apple continues to develop its own generative artificial intelligence language model
Siri could be one of the big beneficiaries of artificial intelligence
In the New York Times they revealed Apple’s plans. The Californian company has opened negotiations with multiple platforms to use your news article archive to train your new AI model.
“Apple has opened negotiations in recent weeks with major news and publishing agencies, seeking permission to use their hardware in the development of generative artificial intelligence systems, according to four people familiar with the negotiations.”
In theory, Apple would have contacted very prestigious platforms like Vogue, The New Yorker, NBC News, Condestable Nast and IACwho has publications of People, daily rhythms, better homes and gardens.
According to sources close to the negotiations, Some publishers were reluctant to accept Apple’s $50 million offer.. So far it is unclear whether the company led by Tim Cook has reached an agreement on these terms.
The Apple company plans to incorporate new artificial intelligence features in iOS 18, providing greater technical learning capability in Siri, Apple Music and other areas of its operating system.
While other companies like Google and Microsoft boast about their AI innovations with OpenAI and Bard, Since Apple they have remained silent to develop their own artificial intelligence language model for iPhone and iPad.
This wouldn’t be the first time that Apple has waited for the right moment to launch a service that outperforms competing products. We’ll see what the company finally has in store for us.
