This is how Qualcomm begins a new war against Macs

If you’re too young, you might not remember it, but it was about fifteen years ago Apple made one of the best advertising campaigns. It was a series of advertisements in which one person represented a PC and a younger person represented a Mac. The topics were covered in a very entertaining way. An example of this is Windows Vista’s constant warnings about the “need to authorize” any action performed on the PC. In total several minutes of advertisements which are worth watching to have a good time.

The I’m a Mac actor is back and this time he’s changed his mind

This actor’s name is Justin Long and after being one of the faces most associated with Apple

, decided to change sides. This is not a complaint or criticism of the actor; After all, he’s an actor and any company can hire him. What is still curious is how Microsoft and now Qualcomm have launched a ‘war on the Mac’.

Qualcomm Snapdragon Elite At the latest Qualcomm event, right at the end of the presentation, we find a surprise video which directly impacted Mac users.

Concretely, twenty-three seconds of advertising in which we see Justin Long (actor in Apple’s I’m a Mac campaign) using a MacBook Pro Afterwards. An immense number of notifications arrive on your Mac and overwhelm you

. From there, Google “Where to find a computer with Snapdragon”. He looks at the camera and says, “What? Things change”.

Some of the claims in Qualcomm’s advertising about the Mac

If we stop to look in detail at the notifications that Justin Long receives in the ad, we will see clues about the Mac and its operating system:

This app is not optimized for macOS
The printer does not work
Low battery at 1%
Alert: storage full

Are there any real problems when switching from a Mac to a PC? You can judge for yourself. What is clear is that the fight between Mac and PC has returned in a way we haven’t seen in years or decades. The Apple Silicon revolution gave Apple about a four-year advantage over the competition.

Will Apple respond to all this?

It was in November 2020 when Apple launched its first Mac with M1 chip, and it is now that Microsoft with the new Surface or Qualcomm with its new processors begin to reach Windows PCs. We already had Apple’s response four years ago

with the change it brought in the Apple Silicon processor industry. We’ve had it with the M4 chip and what it’s capable of doing in the iPad Pro, Apple is focused on improving its processors and releasing software to go along with it. We’ll see some of this “response” at WWDC. They stay a few days to know the secrets they keep in Cupertino and our eyes are already on June 10.

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