A year ago, things were going bad for Samsung. The Galaxy S23 sales numbers were not good and Apple did not let this “surprise” opportunity pass by; For the first time in 13 years, Samsung lost its leadership in the smartphone market in early 2024. The iPhone was the absolute king and Samsung had a lot to think about. The good news is that the company already knew this was going to happen and how to fix it.
The launch of the Galaxy S24 marked a 180-degree turn in Samsung’s downward trend. The new models were of course good, but the real reason for the phone change was Galaxy AI and its AI-based features, which Samsung launched before its competitors, even before Google and its Pixels. Thanks to Galaxy S24 sales, Samsung only needed a quarter to reclaim the throne, and Apple hasn’t come close since.
Now, another important achievement of the Galaxy S24 is coming. Search for counterpoint has released its latest study on smartphone sales which, unlike others, separates sales by model rather than brand. The results are partly those expected: The iPhone 15 is the best-selling mobile phone in the worldfor obvious reasons; The study reflects sales from the third quarter of the year, when Apple’s new mobile phone was launched.
It makes sense that a mobile phone’s sales would be stronger at launch, and Apple has always hit a notable peak in terms of numbers during this period. Indeed, Apple occupies the podium, with the iPhone 15 Pro Max in second position, and the iPhone 15 Pro in third. However, Apple has reason to be concerned; The first is that also failed to cover fourth positionas per usual.
Typically, iPhone sales are so strong that the previous generation benefits from the launch of the new one; During the same period last year, the iPhone 13 achieved fourth position despite being the “old” model. The same did not happen on this occasion, and the iPhone 14 only managed to climb to eighth position; something that is still worth mentioning, but is not at the level that Apple has accustomed us to and indicates a loss of consumer interest.
Smartphone sales in the third quarter of 2024
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But the biggest danger for Apple lies a little further: The Galaxy S24 managed to reach tenth position among the best-selling mobile phones. Although this doesn’t seem surprising, it’s worth remembering that the Galaxy S24 was launched at the beginning of the year, and the Galaxy S25 will arrive in just a few months.
Normally, at this time of year, Galaxy S sales plummet; The novelty has worn off and consumers are waiting for the next generation. But this year, Samsung has managed to convince many users It’s time to change your mobile, even if it’s not exactly new.
Is the first time since 2018 that a premium mobile phone based on Android enters the Top 10 sales during the third quarter of the year; and on this occasion it was also a Samsung, the legendary Galaxy S9.
As usual, other best-selling mobile phones are cheaper, Android’s strong point. He The Galaxy A15 4G managed to reach the fourth positionjust behind the iPhone, and Xiaomi re-enters the list, this time with the Redmi 13C 4G. The usual thing during this period is that the top positions are occupied by iPhones, and the rest by cheap Android phones. This is therefore a historic moment which may be a sign that the situation is changing.
