Pop star Lady Gaga returns this 2020 with her single "Stupid Love", featuring the album "Chromatica", whose release is slated to be on April 10. In addition to the very sticky note in the style that defined the artist in its debut, fans are surprised is a single video, recorded with IPhone 11 Pro Camera.
Although not the first time an artist has recorded a music video with the iPhone, this opportunity has included some challenges, especially with the original concept and the context in which "St will Love" and the technical challenges involved, this time under the direction of Daniel Askill, known for his work with other artists such as Sia.
According to a statement by the director of the video clip, Daniel Askill, in Variety magazine, Lady Gaga's idea wants to capture metaphor in the real world, They were organized into seven tribes in the army.
I was interested in trying to convey this message of peace, co-ordination and isolation.
About the making of a video featuring the names of Lady Gaga and Apple and what that means for advertising, the director explained:
… The funny thing (in this job) is that nobody tells everyone what to do, as sometimes happens when doing commercials.
During the interview, Askill was also interviewed about his professional experience using this type of camera. To find the result connect three mobiles to a stable camera (shoulder of 24 frames in real time, 48 second frames for slow version and the third worked as an extended color), another drones rotating head-to-head worked through DP hand gesture.
I was lucky enough to do Apple projects before, but never had one completely installed on an iPhone, so this was a new experience for me … the challenge has been to take them to the cinema specialist area.
And what a result!
