If you like movies where there are good guys and bad guys – which are usually all action movies – you’ll have noticed a repeating pattern in each of them: bad guys don’t use apple products. None can do it. Plus, I challenge you to find one that does. It’s impossible.
It’s quite common to see an iPhone, iPad, or Mac on the big screen. Apple doesn’t pay studios to include them, but he usually lends them out without too much trouble. Of course, under conditions. The most important and curious of all is the one we just talked about: you don’t see the “bad guys” using it.
Free iPhone, but with very strict conditions
When the filming of a series or a film begins, the production company generally contacts different technology companies to provide phones, tablets and computers depending on the scenario to be recorded. It’s a way to save yourself the purchase of all these terminals, and even put money for advertising if the company is not well known.
Apple, due to its position in the market, does not pay for this exposure – it would miss – although it does Ditch your devices to film for free as long as they are returned in good condition. That is, if one breaks by accident or because the script requires it, you pay.
Like all great companies, those of Cupertino have a series of conditions that must be met during filming and editing to be able to use their products. They are detailed on its website, and among them is the one that says that Apple products should only be displayed when the light is favorable, and in a natural way so that an advertising atmosphere is not generated around them.
In Cupertino, they don’t want their products to be associated with the “bad guys.” It may sound ridiculous, but everything is studied. In order for an iPhone to be used in a movie, it has to be “one of the good ones”. skip this rule would mean a breach of contract by the producerand the economic spinoffs would depend on the scope of the film, but they would not be rare.
As you can see, Apple, like all companies, wants to appear in the highest-grossing movies of the year. It’s a good way to get product positioning, which is very important in marketing. Of course, not at any price. He does not pay and his conditions are very strict. They know they don’t need it so you have nothing to lose by defining your requirements.
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