This is what Apple did by buying large companies

We review the big companies that bought apps and what they did with them

Apple ha has purchased many companies throughout its historysome of them very important which have become an essential point of the company that it is today. Typically, companies acquired by Apple have a great future within the company, whether they are continue independently or integrate into the ecosystem. Let's review what Apple has been doing with its big purchases in recent years.

What options does Apple have when buying a company?

When purchasing another company, Apple and the other companies have different ways of acting. Although, normally Apple applies two of these three options.

1. Keep the business as it is

This is one of the options that Apple may have when purchasing a company, leave everything as it wassomething that has already been used on previous occasions. The biggest success story is Logic, Apple's professional audio application was acquired in 2002 and the application continues to work the same way. Another good example is Shazam, which has remained an independent app, even running on Android. Something that led to the recognition record of 100 billion songs.

2. Close the business and integrate it with existing ones

This is another widely used option. Apple is a company that offers many services and applications, so buying a company that is doing well to integrate what it offers within the company is sometimes the best option, even if it means eliminating what was there before. One of the best examples is Siri, which has been fully integrated into operating systems.

3. Stick only with workers

Another option is to “break up” the company to stay only with the talent. We've seen this a lot in the marketplace, especially with large companies buying up smaller competitors. Although it's not something Apple has used so far.

What big companies did Apple buy and what did it do with them?

In recent years, Apple has bought many companies with different destinies. These are the big acquisitions and what Apple did with them.

Beats

Apple purchased Beats for $3 billion in 2014, making it the company's largest purchase. Beats remained on the market as an independent brand and continues to develop its headphones. Although it is true that Apple has benefited from some of the company's achievements.

On the one hand, the Beats' music streaming app was used as the basis for Apple Musicreleased the following year. Additionally, Beats' experience in headphone development and all the talent of its employees will surely be allowed the launch of AirPods originals in 2016.

Final cut

THE Apple's popular video editing app was a purchase made from Macromedia in 1998. Adobe had refused to develop a Mac version of Premiere, leading Apple to quickly search for an alternative. And he found it in Final Cut, originally developed for Windows.

It turned out to be one of Apple's best acquisitionsmaintaining the application since then and transforming it into one of the best on the market, even being a selling point for their Macs.

MP SoundJam

This may not sound familiar to you, but this third-party MP3 player for Mac has been the precursor to iTunes. It is true that Apple bought the application and completely redesigned it, creating the iPod management software.

Siri

Siri is a clear example of in-app purchasing. Apple bought the virtual assistant in 2010 and, shortly after, it was first integrated into iOS with the launch of the iPhone 4s. In this case, Apple has integrated the application into its systems, maintaining the original name that it already had. Another great example of a good investment from Apple.

Shazam

Shazam is the leading application in terms of song recognition and was acquired by Apple in 2018. It is true that its technology has been integrated into Siri so that the assistant identifies songs, but the application remains independent and continues to work in the same way. . did it before.

Dark sky

Another example of purchase by Apple integrated into the company's services and applications. Purchasing the Dark Sky app gave a boost to the Weather app on iPhone, which now incorporates much more weather data.

Primephonic

This is one of the latest purchases and it is a service that has changed and been integrated into Apple Music. Apple purchased Primephonic in 2021 and last year it was integrated under the name Apple Music Classical. A new classical music service we offer on Apple Music.

Pixelmateur

Pixelmator is the latest purchase made by Apple, and the company is expected to do something similar to what it has done on previous occasions. Apple can do the same thing with the app as with Shazam, keeping it as is, although it will most likely be integrated or relaunched as a new photography app advance.

Almost All of Apple's big acquisitions have a very clear reasonimprove the experience of your services and operating systems. These are thoughtful and precise purchases to continue improving and offering the best to users.

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