This will help identify whether it is fake or real.

OpenAI or Google itself allows you to create images with artificial intelligence through a series of prompts and a few simple steps. And these images are so real that it is difficult to differentiate them from a real image or an image that can be taken with a mobile camera. Google plans to roll out technology that will identify if a photo was taken with a cameraedited with Photoshop or produced with an AI model.

The goal is go to the origin of all this multimedia content created in digital format so it’s labeled as made with AI, whether you’re taking a photo with a Nikon camera, using Adobe’s Photoshop, or even an Android phone like Google’s Pixel.

Google’s plan begins with its search engine results, which will include an updated “about this image” feature so that the user knows if an image was created or modified with artificial intelligence tools.

The system used by Google is part of the C2PA (Coalition for Content Provenance and Authenticity), one of the largest groups trying to address image generation with AI. The C2PA authentication system is a technical standard that includes information about the origin of the images and the workflow used in both hardware and software to create a digital trace.

And in C2PA they already have several technology giants such as Amazon, Microsoft, Adobe, ARM, OpenAI, Intel, Truepic and Google, although it must be said that The pace of adoption of this technology is slow

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Google’s participation was important in the development of the C2PA standard (in its version 2.1) and you will use it in conjunction with the C2PA checklistwhich will allow Google search to confirm the origin of the content. So simple that if the data shows that the photo was taken with a specific camera model, the checklist will validate the piece as correct.

Google claims on its blog that it also wants to introduce it into its Google Ads advertising system, although not everything is going as planned, since currently only Leica and Sony cameras They are the ones who support the C2PA.

Canon and Nikon have committed to adopting this standard and Google and Apple are expected to introduce it on their Android and iPhone phones. On the other hand, there is software dedicated to editing, Adobe Photoshop and Lightroom Add C2PAbut other apps like Affinity Photo or Gimp still don’t. Challenges, according to The Vergewhich this system faces, which wants to warn the user that the image he actually sees is fake or false.