There has been no official announcement made by Apple about the company's tracking device it already has legal problems due to anticompetitiveness that this product means companies like Tile, an old apple buddy who sees in this, a competitor who doesn't act properly.
Debating with reputable companies
At the end of last year the rumors started about them a new product by Apple which could include its new Bluetooth tracking technology, as used by its “GetMy” Tool. This product will be called AirTag and even though there is no official announcement and all of this has been rumors and rumors, in the end with iOS 13 there were many clear leaks on the next device that will be powerful find or track anything attached to it.
This "rumor" aroused a single wish for Tile. Device developer company for trace of objects
Tile submitted to the US House Legal Ethics Committee. U. expressing concern about Apple's antitrust performance.
Tile blames Apple for My Find and possible AirTag
According to TheWasihngtonPost the United States Congress will approve it complaints from some small companies to gather information about the hacking that tech giants can do such as Google, Amazon, Apple, etc. Which is quick to put together a group of companies like Tile, on them PopShot and Sonic are out in the open that justify the misuse of the position by these big companies that directly tap into competition and move the market.
Tile cites the lack of ethics and the opportunity that Apple has taken to its former organization. Remember that Apple previously showed its products on its website, and even in 2018 the company focused on Tile technology. In addition, according to Kirsten Daru, General Counsel of Tile, Apple aims to match Tile's services since the emergence of its "FindMy" search tool which has the function of finding lost devices and providing compatibility with the phone.
And even though he didn't specifically mention the new product, I also say that Apple used location tracking and thoughtful use this. "Something that will match our service" he said.
Kirsten Daru directly attacked Apple for claiming that the company uses its position by restricting access to third parties. I set the example with “GetMy” which is by default in the operating system of your phones, while tools like Tile have to wait for pre-reviewed authorization and be determined by the confidence of users, and fight the evil of asking for tracking permissions, "GetMy" information is no longer required restricted to iOS 13 privacy changes.
“After careful consideration and months of bringing our concerns to Apple through mainstream channels, Tile has decided to continue raising concerns about Apple's competitiveness.
Although th is is a preliminary analysis of the inequalities between companies and apparently there would be no retaliation against Apple
The GetMy tool is always within a context that has no privacy or value over others, as A tool dedicated to security and the fight against theft. It is not a product dedicated to tracking things to combat someone's loss. However, it is a matter of time to see how Apple works against these accusations and how he re-imagines the introduction of this new tool by the Tile who is waiting to challenge his statement. Franz Sainz is currently saying that Apple has not disclosed the business model based on the customer's location or device location..