One of the pioneers in the manufacture and design of localization products, a few months ago, the brand “for sale” and the Life360 platform will pay for it. The truth is that this company which was one of the pioneers in having this type of localization product has been absorbed by other large companies which have launched their similar products. Apple and Samsung, among others, have slumped sales of tile locator devices and now the company is officially announcing its sale.
Life360 will pay $ 205 million for Tile
Merger announced by Tile boss CJ Prober, It will take place in the coming months and it is possible that no employee will be made redundant as indicated by the directors of the two companies. What is evident is that Apple with its AirTags has given a hard blow to companies like Tile, which until now had no rivals or major rivals in this market and now is the time to reinvent itself. in order to compete with the Cupertino company.
Nowadays, competing with the Cupertino company on this type of tracking device in terms of functionality with iOS is practically impossible if we add the “Search” function, so Tile finally gets carried away by the situation and announces his sale. . Before the launch of Apple’s AirTags, at Tile, they showed their dissatisfaction with the little integration that Apple allowed them between devices. Apple shut down on localization issues and third-party products to offer their own devices for what was the beginning of the death of products like Tile for iOS. In principle, this will not affect technical service or the warranties of Tile products that many users continue to have in their hands.
