Tim Cook hasn’t been shy about being blunt when it comes to shutting down the debate over whether Apple should whether or not to adopt the RCS messaging standard. The company’s CEO recently took part in the Vox Media Code 2022 debate, where he was asked whether iMessage should be more open to RCS.
“I don’t see our users asking us to put a lot of energy in to it”
LiQuan Hunt, a Vox Media reporter himself, asked Tim if we would ever see this integration. The executive responded as follows:
I don’t see our users asking us to put a lot of energy into it. I wish I could convert you to an iPhone.
Hunt responded with a personal example: his mom can’t properly view the videos he texted her because she has an Android. Cook’s counter-answer:
Buy your mom an iPhone.
Such a response shows that Apple is not very interested in adopting RCS, despite the campaign that Google has recently launched to try to convince them. If that were the case, iMessage would stop differentiating between the “blue and green bubbles” that differentiate users of Apple devices from those of other brands.
Apple’s denial is clear to us, but that may change in the future. The European Union wants to change this paradigm and make messaging services interoperable, in addition to making them more open with the so-called DMA law.
