Tim Cook spoke to the Wall Street Journal about the future of Apple Intelligence and Apple Vision Pro. We are on our way to the first year of sale.Apple Vision Pro continues to generate a lot of curiosity and mystery. Especially since there are still many countries in which it is on sale, and rumors about a cheaper Apple Vision Pro continue to grow. In a recent interview, the Apple CEO shared his thoughts on the Apple Vision Pro Et. everything you said shines light about Apple’s innovation philosophy and the future of this product.
We don’t want to be first, we want to be the best
If anything is clear in Tim Cook’s interview, it’s Apple’s philosophy: “Not first, but the best.” He explained that Apple continues to look good not being the first to launch a productsince the priority is to offer unique and excellent devices that enrich people’s lives. This philosophy clearly applies to the Apple Vision Pro or Apple Intelligence, where Apple took its time develop a product that they consider superior to what exists on the market.
Of course, for Tim Cook, If the two things can be combined, that’s something awesome.. But if they have to sacrifice something good or fast, they will still go down the path of launching something better, even if they have to delay the launch for a year or two.
Why Tim Cook uses the Apple Vision Pro in his daily life
The CEO explained how he uses the Apple Vision Pro in his daily work, highlighting its versatility for work and play entertainment:
- At work, Tim Cook uses Apple Vision Pro to multitask, opening multiple windows simultaneously.
- At home, he prefers to use it more comfortably, watching shows like “Ted Lasso” and “The Morning Show” on the ceiling while relaxing on the couch.
Apple Vision Pro today is not for everyone
Tim Cook acknowledged that the Apple Vision Pro, with its $3,499 price tag, is not a mainstream product. He described it as a device intended for “early adopters” and people who wish to “Tomorrow’s technology today”. However, he was optimistic about its progress. He suggested that future versions could be lighter and more affordablebroadening its appeal to the average consumer.
“Over time, everything gets better, and it’s going to continue to get better, too,” Tim Cook said.
This coincides with the rumors that we have been reading for months about the priority within Apple of a cheaper Apple Vision model before launching an Apple Vision Pro 2. In fact, it seems that in a year twe will have this cheaper versionwhich will reduce the price by around 40%, remaining at $1,999.
The true value of Apple Vision Pro lies in the emotional impact it has
Tim Cook wanted to highlight the emotional impact of Apple Vision Pro and those of us who have tried it can corroborate this. It’s a wow effect it literally makes your mind “explode”. The Apple CEO gives the example of being able to transport ourselves to videos and photographs of the past and experiencing it as if we were there. “It’s one hell of a time machine.”
Tim Cook also cited the director of the new film Wickedwho has been using the Apple Vision Pro since the first day it went on sale. and he makes a metaphor from a phrase by Steve Jobs which allows you to exploit the full potential of Apple Vision Pro:
Steve Jobs once described computers as a bicycle for the mind. I feel like Apple Vision Pro is a rocket for the mind.
Thanks to this interview, we learned how Apple is committed to the future of Vision Pro And, in a few words. unusual statementsTim Cook acknowledged that Apple Vision Pro isn’t for everyone. He admits that price is a barrier for many people. Something that we have very rarely been able to read and hear from an Apple executive.
On the other hand, the company’s commitment to this product for the future is clear. Fervently believing that it will be another revolution like that of the MaciPod or iPhone. Especially with this comparison of the “rocket for the spirit” which has so much symbolism.
Source | Wall Street Journal
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