Tim Cook made his first trip outside the United States after the pandemic, and the chosen destination was the United Kingdom (not in vain yesterday he boasted of the future London headquarters). The Apple CEO was interviewed by the BBC taking the opportunity, where he took the opportunity to reveal some curiosities and talk about the role of women in technology.
Programming should be everyone’s business
Cook has made his position on gender diversity clear:
“We will achieve great feats with technology, but we won’t have great solutions on the table unless there is no diversity in it” […] “There is no excuse for the lack of women in the industry.”
The executive boasts that it has reached 35% women in its US office workforce in 2021, a figure it wants to continue to improve overall and over time. To achieve this, Cook insists on the need to motivate women to pursue science and computer studiesbeyond believing that programming should already be a basic subject in school.
The BBC was quick to ask Cook about the future of augmented and/or virtual reality, referring to rumors of an Apple headset that could arrive in January. The response was a reflection from the CEO in which he commented that concepts such as the metatarsus are “deep” and that “In a few years we will wonder how we lived without augmented reality”. Pretty promising.
A final curiosity was the interviewer’s need for wired headphones to use his recording device, to which Tim Cook revealed that the EarPods (Apple’s wired headphones) they still exist because they always sell at a certain rate. It seems that there are people who still don’t want to say goodbye to those cables.
