Tim Cook teases that Apple will 'innovate' in AI this year

Tim Cook teases that Apple will ‘innovate’ in AI this year

While the calendar is expected to change to March, there are two Apple affairs to look forward to: a rumored spring event and WWDC in June. As always, all eyes will be on Apple’s software updates and Tim Cook dropped a big hint about what we can expect to learn during the WWDC keynote.

At Apple’s annual shareholder meeting this week, Tim Cook made an unusual statement

that Apple will “innovate” on generative AI this year, likely as part of iOS 18. This follows similarly vague comments during Apple’s first quarter earnings call, where Cook said Apple was spending “a tremendous amount of time and effort” on AI. development and is “excited to share details of our ongoing work in this space later this year.”

Apple has been slow to produce consumer tools using generative AI, but it’s clear the company has been working with the technology. In addition to rumors that AI will be a big part of this year’s software releases, Apple has released numerous research papers on AI-related topics, including image editing and creation and templates. cost-effective specialized language options.

Of course, AI and machine learning already play a major role in things like Siri and predictive text entry, and Apple’s latest efforts are expected to improve on them while adding new features which rival Google’s Gemini and Microsoft Copilot. For example, Apple recently purchased the domain iwork.ai, leading to speculation that it will add AI creation tools to its office productivity suite.

Apple is expected to unveil iOS 18, macOS 15 and the rest of its operating system updates for 2024 at WWDC, which is usually held in early June.