While it is true that IPad Pro Apple has led the market for years, tablets Addition pro Microsoft has many advantages over the iPad. Especially in the field of product, with which Microsoft has made great strides in new functions and functions.
But recently, Apple released its fourth-generation iPad Pro model that includes a Magic Keyboard with the trackpad and finally approaching Microsoft & # 39; s Surface Pro production level.
In the end, it seems like Apple agreed that Microsoft was right there build your Surface to work with the keyboard and trackpad. Both companies are heading towards the same future, both set to create a new category of computer with a touch screen, stylus, keyboard, trackpad and / or mouse. Both companies seem to convert their products from completely contradictory approaches.
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The vision of Apple and Microsoft
Both Apple and Microsoft are victims of their success. Both started from very strong positions, and have been slowly using new hardware in their products that they can offer dynamic and multifaceted experiences on their tables.
Microsoft's power comes from the most obvious thing, its power is Windows. And that Microsoft has always been the owner of traditional computers. Most computers in the world use Windows. So, Microsoft has the benefit of using your tablets using software that enriches your ecosystem.
In addition, at the beginning Apple's power lies in its iPhone. A device that was modified by the company in terms of size and performance. You used that push to create an iPad.
The two companies will fight for the tablet market seat, each from the board's side. Which one will be able to reach the goal first?
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Microsoft Problems
Microsoft has encountered many problems when it comes to recommending its tablets, but has made reasonable efforts to reach them. They were able to enter the market thanks to various efforts such as the launch of the new Metro design. And in time they managed to introduce the right competitor to the iPad Pro. They also use very new materials compete with iOS and Android, such as Live tiles.
But until they were able to launch a good tablet, Microsoft had to make many mistakes. The company has spent a decade trying to push its Windows tablets to a market where they are uneven. They later introduced the old version of Windows after the invention of Metro, and it doesn't work.
Maybe it was all because Microsoft was still such a company traditionally directed by Bill Gates. Yes, he did a good job in desktop computers, but for some reason it was difficult for him to adapt to the time changes of tablets and tablets-PCs.
The reason for the fear is also very important for Microsoft to tap its batteries in giving it a strong edge against the powerful Apple iPad. There was a terrifying fear that consumers would forget Windows and end up buying a Mac to complement Apple's aggressive marketing plan.
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Apple faced many problems
We've been talking about Microsoft's problems, but Apple also had to suffer until they got it get closer to Microsoft's productivity level. Keep in mind that when iPad Pro models find that "Pro" nomenclature is due to the arrival of Microsoft & # 39; s Surface tables. They knocked on a table presenting some tablets with a keyboard, mouse and trackpad that made the iPad look completely embarrassing.
So since Apple had to react, to such an extent that the company recently integrated the mouse compatibility into its iPadOS software and introduced a new device with a keyboard with a trackpad. Not to mention the port USB-C, where they will need to continue working to reach the level of flexibility of Microsoft & # 39; s Surface.
In fact, the iPad had no idea file system. And although software engineers have finally developed a system (Files) to manage these files, we can say that it is still relatively small and does not provide the user experience we all expected.
In short, we have walked the long road where both companies have traveled to reach this distance. And fortunately, consumers now have two very powerful options when choosing a tablet. Surface Pro or iPad Pro, which tablet do you keep?
