To come back has old speeches Before. Those before social networks, leaks in the production chain or even makes from virtually any angle. Those of you who may be too young to remember them, or too old to try to avoid thinking about them without smiling.
Times change, the size of the company grows. The world is different. However, today I that feeling of a different keynote. That’s partly because they likely won’t be showing off any physical products, which helps contain software surprises better.
And we come from incredible precedents. Last year’s developer conference was as atypical as point release moments should be: nothing more than introducing the world to Apple Vision Pro and spatial computing. However, even if new hardware products are not expected, all analysts agree: WWDC24 which starts today can be the most important for Apple in recent years.
HomePod Siri analysis and the best sound are now at home
The bar is high: where Apple likes to play
Steve Jobs Theater testing area, last September during the iPhone event
The invitation to attend WWDC24 in person came to me one afternoon almost by surprise And after half an hour I began to remember legendary presentations. At the time I didn’t really understand why he did that, but I quickly understood that this year, the important thing is the intangibleconnecting the ecosystem with devices, catching up.
Let’s not be mistaken, Apple has a very high bar, especially in an area in which they perhaps could have gained more: artificial intelligence. Although those in Cupertino have been using an NPU such as the Neural Engine since the launch of the A11 Bionic chip in 2017, the fireworks of generative AI seem to have won mainstream history.
However, Apple’s approach is precisely the one that can win the game. You are next Apple Intelligence It can become a much more practical derivative of what already exists on the market, based on two pillars: practicality and confidentiality. The pure DNA of the company.
Photo of the Steve Jobs Theater, last September 2023
Practicality because Apple will exploit AI in a way that brings concrete value to the user: if we use a comparison of the world gamewe will not have an open world, but rather something more grounded and prepared, oriented towards specific goals. This can range from improving the way we communicate to consuming content – two things we all do hundreds of times, every day.
Privacy, because it is something that worries us as a society. A few days ago we knew how Meta intended to use our photos of posture of Instagram to train its AI (good luck with that), but no one wants their images – their data – to escape their control. Future Apple Intelligence will be able to process our data on our devices and rely on remote processes to produce an output. The essential minimum, in a safer way.
OpenAI amazed the world with the presentation of ChatGPT 4oMicrosoft has gone all out with its new AI-based laptops and it seems that all the pieces of the pie are already distributed or have owners: what a complicated and wonderfully perfect scenario for Apple to get into the game. Let’s not forget that the company is rarely the first to present a technology, but it is always the company that ends up leading the conversation.
Hey Siri, welcome back
Photo from WWDC22
Apple first integrated Siri on the iPhone 4s and it was crazy. Rarely have we had the opportunity to interact so naturally with a device, and what we were experiencing was arguably the future for which science fiction has been preparing us for years – this “fourth interface” which I already spoke to you about more than 12 years ago.
Siri seemed forgotten by Apple but we are witnessing its comeback supported by OpenAI technology
However, Apple seemed to forget Siri. The promising assistants we met had competition, some very good – but the problem here is that none of them would be as extraordinary as we imagined without the missing driving force: artificial intelligence. We understood this when at the end of 2022, OpenAI presented ChatGPT.
Today, we’re likely to recapture the promises and hopes of the Siri we knew – and much more. A more than possible alliance with OpenAI – What could it be? the new Google Maps from the iPhone era in 2007 – with all the power of the ecosystem, this is exactly what Apple needs to present nothing else at this WWDC24 and surprise the world. It’s an incredible time in the tech world where it’s more understandable than ever to be excited about it all.
WWDC24 + Applesfera
I admit to being completely waiting for everything we see there, what I’m going to tell you first hand here in Applesfera and on social networks – in a presentation that has a certain gourmet bouquet This is a key moment for the company.
From Apple Park in California, we will prepare a live monitoring via a special page, where you will have in detail all the news of the presentation. The Apple event that will kick off WWDC24 will take place at the following times:
- USA (7:00 p.m.)
- Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua (11:00)
- Colombia, Ecuador, Panama, Peru (12:00 p.m.)
- Bolivia, Chile, Cuba, Paraguay, Dominican Republic, Venezuela (1:00 p.m.)
- Argentina, Uruguay (2:00 p.m.)
It’s true that we live in a certain age of wonder where technology continues to surprise us – and almost makes us the protagonists of those science fiction films that seemed so distant just a few years ago. Get ready, because today’s surprises are about to begin!
In Pommesfera | This is the welcome pack for the Apple WWDC24 event
