While Adobe showed this month what its technology will be for generating videos with generative artificial intelligence, Runaway has just launched one of its new AI models that generates Some of his short films go viralespecially for its great ability to transform any normal scene into an exciting, almost cinematic one.
While there is already enough competition in image generation with generative artificial intelligence, in the The video segment begins a very special battlenot only because of the different players that are entering the scene with their AI tools, but because they will be facing a large industry dedicated to entertainment in all its forms, whether in cinema, video or the streaming platforms themselves.
One of the most surprising bets is the one currently proposed by Runaway, which has only recently become available as a platform, but now with its Gen-3 AI Video-to-Video Model allows you to take any video capture with your mobile phone to turn it into a scene from any action movie.
@mrjonfinger Just doing a first test with #runwayml ♬ Jericho – Iniko
This is what several users on the social network TikTok are doing, showing how to record themselves simply with their mobile phone, like a Hollywood actor would do it with a chroma key backgroundgives birth to a plan that could be passed on to the director to be injected into a short film or a feature film.
Runway from its website allows you to upload a video to transform it completely through some invites and thus project any idea, whether it is transforming a person into a professional soldier or transforming the background into a chaotic scene from a series like The Last of Us.
The only thing to be able to use the new video-video model with Gen-3 Alpha is you need a paid subscription of 12 dollars
Gen-3 Alpha also lets you create videos from images and thus enter a market that is increasingly complicated by the large supply available, but also to face the barriers already in place, such as the new Californian law a few days ago that protects players against the unauthorized use of AI.
The best thing about Runaway is that it allows transform any personal video in a short, unreleased film via their website; although now even their basic free video-to-video template can no longer be used, as its current demand is so high that they’ve had to temporarily disable it.