If YouTube continues to collect new features in its application from time to time, it is to improve certain important aspects and even the action of a gesture to which it had become accustomed by another more in line with the current times . Knowing now that the video platform has become the favorite to watch podcastsyou will be able to better understand this change in gesture so that you can access your favorite content more easily.
And if Spotify is launching into video content, it is not because it is exploring new avenues, but because it knows that everything now revolves around this multimedia content format. This is precisely what Daniel Ek, CEO of Spotify, declared in a few words to the Wall Street Journal. And that’s it the audience pronounces the sentence
According to Edison ResearchYouTube has surpassed the competition to become the most popular podcast service in the United States with a figure reached by 31% of listeners who prefer Google’s proprietary video platform.
YouTube
Free Android
Next comes Spotify with 27% then Apple Podcast with 15%. Spotify’s turn is very interesting, because in a short time it began to offer video content while it has practically always been guided by that dedicated to audio. Right now, flexibility is crucial, and if not, just look at the changes Google is making across many industries.
Here YouTube has gained a lot of ground on Apple Podcastsince the latter went from 24% in 2020 and 20% in 2022 to 15%, while the first had only 18% in 2020 to reach the incredible figure of 30% this year. Sure, the data is from the US, but it shows a trend shift from audio to video in podcasts.
Free Android
And according to Wall Street Journal, YouTube recently overtook Netflix as preferred streaming in America, according to Nielsen data, and according to the company, 150 million people watch YouTube on their TVs every month. Which means that the platform has conquered the homes of millions of people.
We must repeat the words of ISpotify CEO, on understanding the current moment: “If you said five years ago that people would want to see a few people sitting in front of a microphone talking, I probably would have said that would be unlikely.”
But it’s happening and YouTube started detecting this change five years ago and it was due to the pandemic lockdown when many podcasters started recording their conversations on Zoom. THE The demand for human interaction has sparked great interest in “seeing” that by “listening” and now there is the consequence of all these years that YouTube has been crowned as the most popular service, that Spotify has started broadcasting video podcasts since 2020 and in September of this year the news is emerged regarding the inclusion of celebrity creators to release exclusive content in the near future.
