In the battle for to broadcast There are dozens of candidates who have chosen to merge with the elite. This is the case of ViacomCBS, the result of a merger of CBS Corporation and Viacom, coming into effect on December 31. Now, from CNBC they are announcing plans for a new company to launch their work to broadcast, will come the "flavors" series.
The result would be a single contender on a battlefield filled with competitors. For Apple, it represents a new opportunity providing content to its users and doing business.
ViacomCBS will have three "flavors": ads, ad-free and premium
Although the executives of ViacomCBS have not yet made a firm decision, they are considering creating an app with ads that integrate all CBS All Access with Viacom, including Pluto TV, Nickelodeon, BET, MTV, Comedy Central and. Parount Pictures, sources said, who requested anonymity because of private conversations.
This article also suggests that there will be a version without ads at an unspecified price. There will also be a premium version will include content for the duration of the show (Country). Monthly prices are not specified, but sources suggest it may be less than $ 10 per month.
In a sense, all content has failed The merger of both companies can be enjoyed in the new service:
- All Paramount Pictures movies (about 3,600), among them The Godfather or the saga The movement of a star. Many of them are licensed to other services such as Amazon Prime Video or Netflix and it is not indicated whether they will be removed from the basics.
- The other 700 films are Miramax, the result being a 49% owned company.
- Match for National Soccer League.
- New original layout as series Star Trek: Picard and a recap of The Twilight Zone.
- Noggin, a children's programming and cartoon service, with Dora the Explorer and Paw Patrol.
As for the plan, at the moment it seems like all the jobs for to broadcast both companies already have. In the meantime, the new service will combine all the content into one slightly higher price in the hope of attracting subscribers and newcomers. A move like that of HBO Max.
Opportunity for more content, integration and competition
The transition from cable television to the service model of to broadcast it represents an opportunity for new discoveries players Like the Apple Company It has a few flexible tools
The most obvious is that the App Store has its own separate platforms (iOS, iPadOS, macOS and tvOS). Being a service to to broadcast, the existence of applications is unavoidable. In the worst case, Apple's platforms have services without taking a commission as long as the registration takes place outside their "domain". Seriously, they would come in at 30% a month for each release in the first year, followed by 15% in consecutive months.
The next point wants to offer a higher level of integration with the Apple TV app. An original content integrator, offering unique ways to provide user value, suggest content from other platforms or to create your own Apple TV channel. The latter illuminates the weight of app development to broadcast, as content is displayed without leaving the Apple TV app (at a loss price sign).
Ultimately, by offering a better experience with the TV app, Apple could benefit directly from the high-end subscriptions to Apple TV +. It's a long-term strategy that has just begun. The emergence of such services good news for Apple, which opens up a series of great interest opportunities.
