Currently struggling midrange and installation Spain has a large number of devices from major manuf acturers, such as OPPO
In this way, Vivo will feature its first smartphones for sale in the second quarter with prices starting between 200 and 600 euros, as reported from Xataka. The Asian company, which started its journey in the smartphone industry in 2011, will move to Western Europe after, according to reports in the newspaper the third largest manufacturer in China, behind Huawei and OPPO.
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The internationalization of Chinese manufacturers is underway, and with the advent of Vivo in Spain and Western Europe, they will become more than thirty countries where the Asian manufacturer will operate. Seon-Il Hwang, vice president of VIVO Europe, proclaimed in the same media that "we are a completely independent company and We take OPPO, OnePlus and Realme as competitors. There are markets in Asia where OPPO and VIVO are among the top sales, so there is already a difference. Otherwise, even if you weren't in that position. ”
Vivo will sell its smartphones in Spain in the second quarter
The deputy president of VIVO Europe reiterated that "We do not want to follow the general strategy of a Chinese plant-making company in Europe, look for product distributors again now. For us, the first thing is to build a strong brand. ”Vivo has launched its European headquarters in Dusseldorf (Germany), where it has more than 55 employees, and has confirmed that it will sell its smartphones in the following European countries: Spain, Italy, France, Poland, United Kingdom, Germany and Turkey
Even in Spain you already have small office It has about 20 employees. “We are not in a hurry. We are waiting for the right moment after securing a strong position in other markets, ”Seon-Il Hwang said of the delay in the arrival of the company in Europe compared to other products, such as OPPO or Xiaomi. It is currently known that Vivo will start marketing in the Spanish Vivo family smartphones – a line that combines design, fashion and "meaningful technology" – with a focus on mid-range devices.
Ivan Polojac, Senior Brand Manager and PR Corporate for Vivo Europa, he confirmed that the company had been “working for more than half a year with a consultant to find out about the Spanish market. There are no similar taste or needs in China, as in the United Kingdom or Spain
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