I still remember buying my first Mac: a MacBook Pro from 2012. It didn't have a Retina screen, it had a CD player… so many memories! At that time, Apple even charged for software updates. How much history has changed. One of the things that surprised me the most was that it came with a screen cleaning cloth. For someone coming from a plastic Windows laptop, it was a totally different experience.
And I've always been passionate about the little details that come with Apple products. I think for everyone, the white stickers with the Apple logo are one of those pieces that, even if we don't pay much attention to them later, we liked to have. They are the symbol of the emotional connection I have with the brand.
Goodbye to headphones, charger and now stickers
I like to wash my car on Sundays (I know, I'm a classic), and while I was playing with the water jet at the gas station, I realized that one of my stickers had fallen off on the ground. “It’s okay, I’ll hit him again later,” I said. I got home and went to get my iPhone 16 Pro box, which I had closest to hand. I opened the box and… surprise. There are no more stickers. Of course, I had heard about this news in September, but I didn't get caught up in it then.
It's not a tragedy, I still had a lot of boxes accumulated under the bed. Some of them with special stickers that I had put in them gold or space gray color. But what if I wanted more stickers? Or is someone just switching to Apple for the first time?
Stickers have been a distinctive symbol of the brand since 1977
Apple has stopped including the legendary stickers on the boxes of its products: it started with the iPad Pro, then came the iPhone 16… This is part of its environmental commitment. The objective is remove all plastic of their boxes by 2025. And that's now.
There is a rumor that they give them to you at the Apple Store
Fortunately, Apple has informed Apple Store employees that they will have stickers in stores to give to customers if they request them. I remembered some friends who work at Apple and I asked them if this was the case, since there is no official statement in the Apple press room.
Two of these friends who work in two different Apple Stores in USA confirmed to me that yes, they have stickers in the store. The only problem is that it's kind of an unwritten rule. It all depends on the store and especially the person who accompanies you.. However, if someone asks you for a sticker, it's because they really like the brand, and this gesture can be the difference between an Apple Store and another retailer.
And this is where my final thought comes from and what makes me the saddest. Fortunately, I live in a city with an Apple Store (Zaragoza) and I have my parents in Madrid, which already has five Apple Stores. But someone who doesn't have a fence doesn't have the option to apply for one online. And more except from a distributor because official Apple does not have stores in the region or country. Friends from Colombia and Peru will have much more difficulty obtaining them.
And you just don't have to have something to really appreciate it. He I admit, I even threw away stickers. Boxes of Apple products that I didn't value. Anyway…he was young. Now I'm sure I'll appreciate what little I have left much more.
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