What drives Apple to make its own components instead of buying them on the market? That’s the question an analyst asked last night at Apple’s financial results conference. The question is very topical, when we find an Apple in the middle of the biggest architectural transition in its history.
The difference between buying or making something for Apple
Dur Kumar is a CEO of Citi Investment Bank
The way we decide to do [los chips]We wonder if we can do better, if we can deliver a better product, if we can buy something from the market. And it’s great, if it’s as good as we could possibly make it, we’ll buy it. We will only enter where we believe we have the capacity to do something better and therefore create a better product for the user.
Cook’s claim implies that Intel processors no longer served their purpose, with Apple Silicon superior in all respects
Cook continues to give the example of the M1 chip. Talk about how they created a chip that is superior
For Apple, the launch of its own chips was a strategic decision taken ten years ago. One that continues to bear fruit many years later, differentiating its products from others and becoming independent from suppliers with agendas, interests, priorities and roadmaps that don’t always coincide with Apple.