We tried BeReal, the “authentic” social network that triumphs by its naturalness

Social networks are often criticized for the lack of naturalness that manifests itself there, and BeReal, a new platform which we have already told you about on occasion, aims to break with this subject thanks to its revolutionary mechanism of image sharing that other social networks like Instagram are already copying.

We wanted to test the application to tell you in depth what it offers, beyond their hours to upload photos, and the truth is that the social network looks very good, but it also has an enemy on the horizon.

What is clear is that with the dominance of Instagram, Meta and TikTok, left to new entrants is innovation if they want to break into the market with these giants.

A great idea that is already starting to be copied

While on social networks like Instagram, there are times when the content that is uploaded is far from spontaneous, what BeReal offers is quite the opposite.

Every day the app will send you a notification to upload a photo or video taken with the camera, and you only have two minutes to do this, the content is spontaneous and natural, as the translation of the name of the social network says.

During these two minutes you will have to take a photo with the rear camera, to which a selfie taken at the time and automatically will be added. In this way we’ll see what you do with your face.

The two-minute counter is constantly ticking, so that’s the time you have to take the photo and confirm whether or not it’s published. You can repeat the photo as many times as you want within the time limit.

Within this time, you will also need to decide if you want this photo to be available to everyone or only to the people you have. in your friends list.

If you want to add friends to the app, you have several ways to do so, and the first is to scan your contacts to see if any have downloaded the app. You can also press the add button located at the top left.

There is a section to discover the content in which you will see public images of all kinds of people, both near you and on the other side of the world.

You will be able to react to the messages you see using what are called RealMojis, which make your face the icon that is seen. One hundred percent natural.

We found quite a few benefits, but it all depends on your scope

BeReal propone un concepto totalmente diferente al del resto de redes sociales, y hace que las publicaciones diarias sean a la misma hora, por lo que todos tus amigos publican a la misma hora. Podrás ver las publicaciones que has hecho en cada uno de los anteriores, e incluso borrarlas de este apartado si no te gustan.

Esto hará que, una vez veas las publicaciones del día, no tendrás que volver a meterte en la app para comprobar si han subido algo nuevo, lo cual te ahorra una gran cantidad de tiempo diario que, quizá, pierdes en otras redes sociales.

BeReal evita el llamado FOMO, que es el miedo de perderse acontecimientos por no estar pendiente de las redes sociales, lo cual es positivo de cara a evitar la adicción a este tipo de apps.

Por otra parte, tiene la ventaja de que puedes elegir si quieres que tus publicaciones estén disponibles para todo el mundo o solo para tus amigos, por lo que puedes disfrutar de cierta privacidad.

Una red social, al fin y al cabo, depende de la gente, y si tiene buena aceptación a largo plazo, puede ser una buena alternativa para consumir un contenido totalmente espontáneo y que se aleje del postureo.

Además, podrás ver cuántos de tus contactos tienen ya una cuenta para agregarlos como amigos, y meterte a la app solo cuando te avise para publicar y todos tus amigos hayan publicado.

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