Apple dominates times and decisions like no one else, although it is undeniable that it occupies a special position in the market: it is an ambitious brand and it is a powerful intangible. Because sometimes it is not a question of striking first, but of doing it well, but on other issues it seems that Apple is simply late. Its Apple Intelligence arrives late and after the fury of ChatGPT and the good work of Google and its Gemini. But if there is something where the delay is brutal is Visual Intelligence
Your face looks familiar, Visual Intelligence
The idea is this: you take your iPhone, point the camera at something in reality that interests you, for example a restaurant sign or a dog, and Visual Intelligence dispels your doubts by returning information such as ratings, schedules or reviews of the first and the race of the second. As Apple itself explains, this helps users to discover the objects and places around you more agilely and quickly than ever before with AI recognition.
Let’s see, the agility and speed point makes sense since it will be activated by touching the physical camera control button, but Visual intelligence isn’t something new: it’s just Apple’s Google Lens
Google Lens is a technology fully consolidated both in possibilities and in the Google ecosystemconsumer on Android and iOS. In this sense, Google’s lens not only serves as an external lens, but also provides additional information about the content we see on the screen in Google apps, such as the browser or Photos.
I’ve been using Google Lens for years and find it to be a really differentiating feature that’s well integrated into the Google suite. Plus, while it’s standard on Android devices, the app has been available for iPhones for years. Cupertino arrives seven years later and what it does is give it a quick access button. Which is no small thing: it’s about giving importance to a generally underused function and putting it at the forefront.
Cover | Apple
In Xataka Android | Google Lens in-depth: Everything you can do with Google’s object recognition app
