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Xiaomi does not have a precisely small catalog, and you may have noticed that in many of these mobiles it does not put Xiaomi on the back, but Redmi or POCO, and today you will finally learn what each of these names means.
Over time, Xiaomi has changed the nomenclature of its mobiles in addition to creating new brands, and today you can see this reflected in their smartphone offering.
And it is that on many occasions these names have been associated with the range to which they are directed.
Redmi
At first, Xiaomi started selling smartphones with the Hongmi nomenclature, which in other markets became Xiaomi Red Rice, which in Spanish means “red rice”
Red is a symbol of prosperity in China, so It is quite a popular color. On the other hand, the company used the term “Mi” referring to the mija cereal to complete the name of its devices.
Yes from the union of Red Rice and Mija is born Redmi, one of the most successful sub-brands of the Chinese giant and which has traditionally grouped the manufacturer’s mid-range. Although that changes with ranges like the Redmi K.
At first, Redmi was just the name of the company’s mid-range smartphones, but in 2018 it became an independent sub-brand of Xiaomi, but which is strongly associated and shares resources with the parent company.
BIT
POCO is another of Xiaomi’s sub-brands, and it appeared in 2018 following the launch of the Pocophone. Being a success thanks to its good value for money, the company wanted to repeat the strategy and transformed POCO into a new brand.
This has become independent from Xiaomi in some regions like India where they even have a different logo. In other parts of the world, he continues to walk alongside the company. At present, POCO has continued to make a name for itself in the market which serves to grow the brand exponentially.
Like Redmi, after a while – specifically in 2020 – POCO became independent from Xiaomi. For him the mobiles of both companies have their logo on the back and not with Xiaomi. However, they share resources in many other areas.
A whole conglomeration of companies
Redmi and POCO these are not the only sub-brands of Xiaomisince the Xiaomi commercial conglomerate brings together companies such as BlackShark, Mijia or Amazfit.
In the field of smartphones, Redmi and POCO use MIUI as a personalization layer. The layer is slightly different depending on the mobile brand, but that of Redmi and that of Xiaomi are the most similar.
Although they are a priori independent brands, the synergies between them are numerous, like the rebranding they do of certain products to market them in different markets under a different brand.
This is the case, for example, of the POCO F series, which has been taken from the Redmi K on several occasions. In addition, Poco and Redmi mobiles are available on the Xiaomi website, as well as in its physical stores.
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