The return of Steve Jobs to Apple has completely revolutionized the company and this is precisely what Twitter needs.
Many Twitter users have strongly criticized Elon Musk’s controversial decisions as CEO of the social network, such as the introduction of blue badges and Twitter tariffs or the fact that he wants to turn Twitter into a payment platform. But the truth is that Elon Musk was the only one who dared to take over a social network that was in the redon the verge of bankruptcy and on the verge of disappearing from the face of the Internet.
Actually, Elon Musk was probably one of the best possible candidates to reverse Twitter’s economic crisis. Not just because of its aggressive marketing strategy and steady hand, but also for being at the forefront of change and enduring all the criticism as Twitter recovers. However, Elon Musk has a lot to learn in business, and Steve Jobs’ return to Apple is full of tricks, suggestions, and similarities to Twitter’s current transformation.
Steve Jobs changed Apple like Elon Musk should change Twitter
Steve Jobs also returned to Apple when the company was on the verge of bankruptcy. Changing the strategic direction of a business is one of the biggest challenges for a businessman. All the controversy that has been unleashed on Twitter is only the beginning everything that will happen in the future. Saving Twitter won’t be easy.
But, as we mentioned, we very recently have an excellent precedent for this type of transformation. Steve Jobs’ apple. The firing of Steve Jobs from Apple and his return to save the company is more than a business story, it’s a story of human achievement. He historical return of the visionary this led Apple to the top of the technology industry business summit. If Elon Musk were to lean on some of Steve Jobs’ decisions, his path to the top would be less rocky, and the Harvard Business Review wanted to highlight some of the most notable concepts.
Long-term strategic alignment
Steve Jobs showed us, without knowing it, his most human nature
Elon Musk must seek an effective strategy that unites all of his decisions into a long-term vision for Twitter’s future. All decisions must be consistent and aligned with an end goalwith a single image of what Twitter will be.
The social network was based on simplicity and that is why it has undergone so few changes. Now, as a result, it is much more difficult for Elon Musk to introduce such drastic changes.
transition management
Steve Jobs was a true visionary with great communication skills.
The transition from the old Twitter to what Elon Musk intends to be the new Twitter entails a period of pain, both for users and for a company’s own employees. This is where Steve Jobs did so well, because he knew manage the short-term transition very well for great long term benefits.
When Steve Jobs left Apple, the company was launched on an aimless journey where it began selling all sorts of weird and grotesque products like coffee mugs, umbrellas, Swiss Army knives, and even a clothing collection. When Steve Jobs came back, he was responsible for transforming the company into a resounding global success. It takes a very special CEO to do that.
product path
Steve Jobs succeeded in completely transforming Apple
Selling a new product on a platform established for so many years is anything but easy. Let’s look at Twitter verification badges. Paying a monthly fee for a verification badge doesn’t make much sense and was a much-criticized strategy. Elon Musk modified the proposal by reducing ads and offering access to exclusive features. This changed the path of the product, and it changed again with the introduction of Twitter Blue for Business.
When Steve Jobs returned to Apple, he also made many difficult decisions, such as abandon 70% of products in the Apple catalog to focus on the iMac G3. The sacrifice was worth it.
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