In recent months, Apple has demonstrated its leadership in mobile telephony, with record sales of the iPhone 12 in several countries. But something has changed. According to a report that measures American customer satisfaction index (ACSI) Samsung topped Apple in the Smartphone Satisfaction Index in 2020.
According to the report Top 5 Mobile Phone Models In US Users Eyes Are All Made By Samsung. The Korean firm scored 81 points in the ACSI survey, beating all of its competitors. Apple, Motorola and Google seem to be on the same level with 80 points in terms of user experience.
Samsung overtakes Apple among consumers
ACSI assigned its scores based on interviews with 21,189 clients, randomly selected and contacted by email between April 1, 2020 and March 29, 2021. The score of Samsung remained unchanged from last year’s survey, but its position improved due to declining satisfaction from Apple..
The main ones criteria to measure the satisfaction index ACSI includes ease of texting, followed by ease of telephony, phone design and audio quality.
Five individual Samsung devices rank above all others, highest is Galaxy Note10 +, Galaxy S10 + and Galaxy S20 +, which all scored 85. The sixth Samsung device, Galaxy S10 tied with iPhone 11 Pro, iPhone 11 Pro Max, iPhone X and iPhone XS Apple with ASCI scores of 82.
If this survey shows the level of satisfaction, not responding if people could trade in their device for a model from another platform. But without a doubt, it’s more common for someone to switch from Android to iOS than the other way around. And for something, the iPhone is the best seller.
