What is Discover and why so many users are hooked on the Google news carousel you see from your iPhone

If you’re unfamiliar with how internet news works, you might know what Google Discover is, but for those of us who do, it’s the most important thing we have. East One of the greatest awareness tools that exists.and chances are you use it every day, maybe even without realizing it.

If you have the Google app on your iPhone, you’ll see that what grabs your attention the most isn’t the search engine itself, but the news carousel that takes up so much of the screen. The media do their best to be included

because many people use it, and in the world of online publications, the one with the most traffic is king.

It’s the biggest web traffic provider right now

How Google Discover works is simple: it uses your search history and online behavior to recommend news based on what interests you. Plus, you can personalize it by telling it which ones you liked and which ones you didn’t like, or if there are any topics you have a particular interest in or prefer not to read further, etc. .

This is precisely what grabs you. We no longer need to open all the newspapers and web pages one by one and see them all to find what interests us. So to speak, it is no longer us who go to the news, but they are the ones who come for us

. It catches its personalization, its simplicity and its speed. If you only have five minutes, you can’t search for what interests you, but if you have it handy on your iPhone, it’s much easier.

That’s the easy part of Discover, but there’s one that costs a bit more to scan, and that’s what it shows once you’ve located what you want to know. If he knows you like Apple, you’ll have articles about Apple, but the point is how he selects them. Nobody is very clear, but sometimes ends up leading to exaggerated headlines to get more clicks

of those who would have this news.

Still, Google Discover isn’t the only way to drive traffic, and that’s a good thing it is. The biggest provider of clicks for a medium will always be its reputation. Discover may one day disappear, and those who have a bad reputation but have survived thanks to its recommendations, will disappear with it. However, those who manage to maintain their credibility will always be there, regardless of any changes in how Google works.

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