This study reveals to us what is the most popular iPhone color of the last generations that Apple has presented.
He iPhone color is something that has changed drastically since the first version. We went from aluminum gray to a period when the iPhone was available in two colors: black and white. Little by little Apple added new colors, gold, red and in the last generations we have a wide variety of colors available.
But,What are the most popular iPhone colors? CIRP set out to answer this question in its latest study and asked iPhone users about the color of their devices. And if black and white are often popular colors, there are many surprises. The CIRP usually does very interesting studies, such as the loyalty of Apple users or the acceptance of the iPhone subscription service.
iPhones are available in a wide range of colors
These are the most popular iPhone colors
The CIRP study focuses on the iPhone currently available in the Apple StoreSo we have the full iPhone 14 line, the iPhone 13 and 13 mini, the iPhone SE and the iPhone 12. Unfortunately, we don’t have the preferred color options of the Pro models from previous years.
In this table you have collected the most popular colors of each current iPhone model, ringing as a percentage represented by the rest of the tones. And there are a lot of surprises and interesting facts.
| iphone model | most popular color | Other colors |
|---|---|---|
| iPhone 14 Pro and 14 Pro Max | Dark purple: 42% | Gold: 24% Black space: 23% Flat: 11% |
| iPhone 14 and 14 Plus | Azul: 27% | Midnight: 26% Purple: 22% Red: 14% Starry white: 12% |
| iPhone SE | Midnight: 62% | Red: 23% Star White: 15% |
| iPhone 13 and 13 mini | Midnight: 38% | Azul: 23% Pink: 23% Starry white: 13% Red: 5% |
| iPhone 12 | Midnight: 56% | Azul: 22% Purple: 22% |
One of the data that will surely surprise you is that of the popularity of the new dark purple color of iPhone 14 Pro and iPhone 14 Pro Max. It’s not as striking a color at first glance as the green of the iPhone 11 Pro, the Pacific Blue of the iPhone 12 Pro, or the Alpine Blue of the iPhone 13 Pro, but it certainly pulled it off.
It can also be seen as the wide color gamut of the iPhone 14 and iPhone 14 Plus makes everything very distributedis undoubtedly one of the highlights of this range of iPhones.
The choice on the iPhone SE is also surprising, the wide majority of users opt for black color. Something that also happens, although to a lesser extent, in the iPhone 13, 13 mini and iPhone 12. Although blue and pink/mauve also seem to be very popular colors. And you, in what color will you buy your iPhone this 2023?
