After these little news that arrived on WhatsApp in Europe a few days ago, Mark Zuckerberg’s messaging application wants to give companies an important feature: that they can create their own communities.
[WhatsApp pega un cambio radical en el envío de fotografías a tus contactos]
A community around a business or establishment
WhatsApp Business has become an essential application for small and medium businesses as a simple and very flexible contact channel for both the customer and the owner of a commercial establishment.
This application has improved over time since its launch a few years ago and soon it will have a special function to create a community around a product or service.
WhatsApp communities arrived last year in November and thus various discussion groups can be created around a topic; whether it’s school related or something else.
At the moment, WhatsApp Business has not received any news in this regard, but in the version 2.23.4.14 From the WhatsApp beta, it has been discovered that communities will finally arrive in a future app update.
In a screenshot shared by WaBetaInfo you can see how the introduction of communities is planned from the application menu. When the user opens this option from this menu, he will be able to see the list of all the communities created and in which he participates.
In addition to this novelty, companies will be able to create a new community from this section, just as customers will be able to access it from said menu.
De momento, esta función para los negocios en WhatsApp Business está bajo desarrollo y será lanzada próximamente. Se desconoce la fecha, pero bien pronto podría llegar a los usuarios que tengan la beta de WhatsApp Business.
Lo que queda bien claro es que si ya WhatsApp Business está ayudando a los propietarios de establecimientos a aumentar sus ventas, con las comunidades serán capaces de ofrecer una mayor apuesta de valor a sus productos y servicios.
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