Why does Apple always seem trendy? It may be very simple to give an answer, but in reality there is a whole marketing theory behind it.
many people wonder why Apple seems to be part of the new fads and “fashion” trends. Whenever you watch a sporting event, fashion event, or award show, most stars use iPhones, Airpods, and even Macs.
Why is Apple a company that always looks trendy? There are many factors to answer this question., so we will try to answer them as clearly as possible. Is it a fashion company? Can he keep this title permanently? Keep reading the following.
Design rather than functionality?
We have to go back to the days of Steve Jobs. The great genius behind Apple’s recent success had a very clear rule: design over functionality. Do not confuse things because Apple devices are functional and have the best technologies for users.
What Steve Jobs was trying to mention is that to launch an Apple product, It had to have a simple, minimalist design, accessible to all and, above all, an aesthetic never before seen in the world of technology.
With smart and “beautiful” designs, Apple began to attract people with good ideas. In fact, pFor Apple, each new product is considered a work of art.so it was always going to be trendy.
This includes accessories. For example, heApple’s protections have always been perceived as a new fashion accessory. For example, it is now very common to see cases with MagSafe at galas and high class events.
Furthermore, it should be mentioned that Apple is still trying to break the mold and traditional patterns in the world of technology. In this case, we can give you 2 examples:
- When it was decided to rely entirely on USB-C for Macs, removing all entries on MacBooks.
- When the iPhone was released, Apple had renounced the inclusion of physical and sliding keyboards by placing it on the screen, in a tactile way.
Exclusive colors and a high price keep Apple always in style
Supply-ask-price law
It’s a whole marketing theory, where you could write hundreds of paragraphs to try to explain the psychology. But basically the idea is this: When a person buys something expensive with a lot of effort, it is quite normal to want to show it off and show it off..
Many marketers believe that Apple’s trend has a reason:I would be devices more expensive than normalpeople brag about it as an achievement.
It doesn’t hurt that Apple products are generally more expensive than rivals’ products. People are happy to pay more for well-designed concept devices, and paying more makes them feel like what they’re buying is more valuable.
Add to that, Apple tends to always launch products with “exclusive” colors and featuresincreasing the consumer’s need to obtain products exclusive to each generation.
Can Apple continue this trend? If you have been a technician for years, It should be mentioned that trends changebut Apple managed to hold on for several years.
That being said, the Apple brand still has a powerful cult following, and its devices are still brilliantly designed and still fully functional. It’s hard to say if the brand will be trendy and cool forever, but it’s likely that it will at least remain for the foreseeable future.
