What’s going on with the iPhone 14 Plus? Although it has increased in size compared to the iPhone mini, it does not seem to be the solution for users who are looking for a new iPhone.
It seems like iPhone mini’s shadow chases one of the current iPhones. We are not talking about the low demand for the normal iPhone 14 but for the iPhone 14 Plus, this model that replaced the old, smaller Apple iPhone. What is happening? Apple presented 4 different models in 2022, as has happened in recent years. At this point, the resurgence of the Plus model does not end up being that, a resurgence but a new failure.
Apple’s segmentation has long been unclear
Since 2017, Apple has released more than two iPhone models. He divided them into mid-range and high-end, maybe even premium. Between 2017 and 2022 we saw some interesting patterns such as the iPhone 8 and 8 Plus, iPhone XR and the first iPhone Pro launches which started with the iPhone 11. In 2020 the iPhone 12 mini arrived to offer an alternative, an iPhone with the latest advancements but with a reduced size and a somewhat competitive price. Slightly because for 100 dollars more you could buy a normal iPhone 12.
The same thing happened in 2021 with the iPhone 13 mini it was included with a slightly larger battery but it turned out to be a complete failure. Apple thought this iPhone would be better with bigger size and that’s why iPhone 14 Plus came with 6.7 inches like iPhone 14 Pro Max but in mid range. Things didn’t change and Apple consumed one more failurepeople don’t buy it.
Two iPhones of the same size and a bigger one but far apart
There are short distances between prices and features. For 200 or 300 dollars more, the options in the Apple catalog are very close to each other. A user who wants to invest in the future will want to have the best if it means shelling out those extra bucks. This leaves the “cheapest” iPhone in the catalog like the iPhone 14 or the iPhone 14 Plus out of luck, which if we get a little strict, spending 300 dollars more to access an iPhone 14 Pro is a much better option in the future than to stay with a mid-range iPhone or switch to an iPhone 13 Pro at just over 1,000 dollars without exceeding the current 1,300 dollars.
The price is the problem, besides offering nothing new
Distances between current and previous iPhones remain the same. The user thinks very well what to invest his money in and when he sees the iPhone, this thought occurs. In the iphone mini case it was an attractive option for those who like small size mobiles, the problem was the price of 809 dollars. Now it has increased since it is a Plus model and is at 1,159 dollars, although the latter is due to a drastic increase due to inflationary adjustments and costs that are behind Apple.
iPhone 14 and iPhone 14 Plus, these are two iPhones with the same design, but in very different sizes
Comparing an iPhone 13 mini and an iPhone 14 Plus, they have differences in size but inside it’s always the same. Two lenses to take pictures but you need a telephoto lens to capture them. The A15 chip is from both, the design is the same. The average user might look back and buy the iPhone 13 Pro Or if you don’t want to spend a lot of money, the iPhone 13 to dry.
Apple needs to change strategy
Something that might work for Applein addition to regretting their bad decisions, is to lower the prices of the iPhone 15. There are rumors that assure it, while the iPhone Pro could remain the same or have a slight increase. Adding iPhone Pro functionality to normal functionality would also be a good strategy. Analyst Ross Young commented that the dynamic island could be present in all iPhone 15 models.
iPhone 14 Pro and iPhone 14 Pro Max
Without a doubt the right option would be to lower prices and segment appropriately each of the models. Let’s hope that the reverse of the internal chip of the normal iPhone 14 is due to the shortage that exists in its manufacture and not to a bad decision (again) of those of Cupertino.
This Apple 2023 must rectify its path and show good progress in all its models, a new failure could be the grave of the iPhone which they consider to be mid-range.
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