After several months of waiting, Max arrived in Europe at the beginning of this week to replace HBO Max. Don’t let the name fool you: this is a brand new platform which results from the union between HBO Max and Discovery+, integrating the two services under a single platform.
Although you’ve already heard about the change, you probably don’t know the reasons why HBO Max is now Max. In this article we try to answer this question and review some of the main changes after the arrival of this new platform.
Where exactly does Max, the new streaming platform, come from?
Pictures | Max.
We learned of the union of HBO Max and Discovery+ after the presentation of the financial results for the second quarter of 2022. Discovery Warner Bros., the media conglomerate born from the merger of AT&T and Discovery with WarnerMedia. At the time, it wasn’t clear what the new platform would be called, something we found out months later.
Thanks to the merger between the companies, Warner Bros. Discovery positions itself as one of the strongest names in the industry: It owns such important brands as Warner Bros., HBO, CNN and Discovery+, among others.
By integrating content from HBO Max and Discovery+ on the same platform, you can go to Max to watch sagas like those of “Harry Potter” o”The Lord of the Rings” and series like “Friends”“Game Of Thrones” o”Succession”as well as Discovery TV channels and live sporting events, to name just a few.
Max arrives with two subscription plans and a sports add-on
Max arrived in our country with two different subscription plans. On the one hand we have the plan Standard, which for 9.99 dollars per month or 99.90 dollars per year offers us access to the complete catalog of Max content in Full HD quality. On the other hand we have the plan Primewhich offers access to content in 4K UHD and Dolby Atmos quality (subject to availability) and costs 13.99 dollars per month or 139.00 dollars per year.
In addition, Max stands out by offering the possibility of hiring a sports accessory for 5.00 dollars per month to have access to live content from UFC, tennis, Eurosport 1 and Eurosport 2 channels and much more. This is undoubtedly one of the most interesting offers for fans of sporting events.
What if you already subscribed to HBO Max
As we said, Max is a completely new platform. Despite this, HBO Max subscribers have automatic access to the new streaming service.
This means that you don’t have to worry about anything– The Company is responsible for the transfer of user profile information, as well as the display of history and billing information.
The only thing to keep in mind is that Max is an independent application, so you will have to download it from the Play Store and use the email and password that you used in HBO Max to access the service. If you’ve previously subscribed to HBO Max and want to sign up for Max, you can use the credentials you used at the time because the company has migrated your profile information.
What about the 50% lifetime offer?
With the arrival of Max, many HBO Max subscribers were wondering if the 50% lifetime discount offer offered by HBO Max upon its arrival in Europe would be maintained. Although the company has already confirmed that would keep the promotion with the move to Maxthe conditions were not entirely clear.
The reason is that on HBO Max we only had one subscription, while on Max there is two different subscription plans. At first, everything seemed to indicate that subscribers benefiting from the 50% lifetime discount offer would become users of the plan. standard. The problem is that this plan doesn’t have 4K content, which is what the only HBO Max plan offered.
Despite this, the company has confirmed that users benefiting from the active promotion will benefit from a plan called plan Old standard in which the price as well as the features and functionalities of the plan that they enjoyed until now are maintained.
“Existing HBO Max customers will be migrated to Max while retaining the features of their current plan for a defined period of time. They will be notified in advance if changes to their plans are necessary.”
Nevertheless, the company reserves the right to change the conditions in the future, so it is not clear to us that users benefiting from the HBO Max promotion will still continue to benefit from the same conditions.
Cover image | Own production
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