Apple. It sounds weird. It doesn't make sense to call a computer company a fruit, right? Possibly Neither Steve Jobs nor Steve Wozniak knew more than 40 years ago where it would take them that company has been using all their attention, and although there are many myths about the origin of the company's name, it is clear that they did not spend much time on it.
Just last week Apple turned in less than 44 years and in more than 40 years the company launched its garage one of the most important in the world and the first in history to exceed one billion dollars. But why is such a large company named after the fruit?
Origin of the name Apple
Many myths and legends have been written about the origin of the Apple name. Many say yes related to Isaac Newton and the apple that made him invent the idea that gravity, that was him tribute to Alan Turing, a mathematician and the father of a modern computer cryptographer who died of a bite of a poisonous apple. But everything these ideas are false.
The reality is it is not the only word that two Steves think of him, they also considered two other "technological" alternatives: on the other hand Matrix, referring to the screen of the dots screen, and vice versa Executek, which is related to the ability to order online. However, the last name was Apple, and it didn't take long for them to accept it, which is how Steve Wozniak describes this defining moment in the company's history in the years that followed:
"I remember driving Highway 85 and Steve saying, & # 39; I have a name, Apple Computer. & # 39; We keep thinking of alternatives, but we couldn't think of a better alternative"
But why that name? Apple. Apple. The reason is Steve was "in love" with this fruit. The Apple founder spent a lot of time on apple farms and eating only fruits. As Jobs tells Walter Issacson, author of his biography, an idea came to him one day when he came back from one of those apple farms and he thought the word sounded "fun, important, and not at all scary." In addition operations thought Apple was correctly completing the word "Computer" which made the name more user friendly.
“I was following some of my fruit foods and had just returned from an apple orchard that I had found myself All One Farm. He sounded nice, strong and not scary. The name Apple removed the harsh edges of the word "Computer." Moreover, by that name we could find Atari in the telephone book ”
It may interest you | While Steve Jobs shows the world what little money is in his jean pocket
As we can see, everything is there much easier than it initially seems. The other two words they processed were technical names that described computer features, something that was common at the time. However, Apple was a completely different name from the names of the technology companies of the time. This is done The Apple brand stands out above all others due to its simplicity and its low relationship with the company it stands on a conceptual level
