In an article by Bloomberg On March 24, Mark Gurman made a prediction that surprised the entire industry: Apple would prepare its first subscription service for iPhone. In short, your first car rental service Equipment.
The renowned journalist, who generally has good sources, assures that people close to this project, still in development, told him. If true, it would be one of the company’s biggest strategic shifts to date.
As always when a new rumor comes to light, many doubts also arise about it.
What would the iPhone subscription service consist of?
For now, we don’t know many details about this project that Apple could be working on. However, we know that the subscription service for Equipment It would operate similar to any subscription service.
Thus, those who wanted to use an iPhone could subscribe to this service in exchange for a monthly fee and thus use it for the duration of the subscription. You can use the same Apple ID for this service that you use for the App Store or iCloud.
At this point, many questions come to mind as to how this might work. What happens if the iPhone breaks or gets damaged? Who will be responsible in case of loss? Will this program create less e-waste or vice versa?
How much would the new service cost? When will it come out?
Regarding the price, Bloomberg argues that the monthly price would not be equivalent to the corresponding share by dividing the total price of the iPhone into 12 monthly installments.
We should hear more about the new service in late 2022 or 2023, when it should be officially announced. However, the project could be canceled entirely.
What other Apple products could you rent?
For now, Mark Gurman has only specified the iPhone as the flagship of this possible rental service. Equipment from Apple. However, we can assume that it might also be available for iPad, iPod, Mac, and Apple Watch.
Pad in the City, the existing rental service in Europe
Until Apple announces the new rental service, if it ever does, we have to settle for the service that other companies already offer in Europe. This is the case of Pad in the City.
On their website, it is possible to rent an iPhone, iPad, Mac or Apple TV. However, the service seems geared more towards businesses and event organizers, as well as TV production companies. They can rent them for days, weeks or months.
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