The electric mobility sector is currently at a critical juncture. Sales of cars equipped with this type of propulsion continue to increase, but not as quickly as one might expect in countries like Europe, which remains at the bottom of the European Union in terms of adoption of this type of car.
One of the reasons this technology hasn’t taken off is that classic automobile brands do not seem interested in this technological leap. They have the most to lose, especially if they face new rivals, like Tesla. But the real Trojan horse will be Chinese carswith a much lower price and qualities that, little by little, equal those of general European brands.
One of the latest Chinese companies to announce its own car is Xiaomi, which announced the Xiaomi SU7 a few weeks ago and is enjoying real commercial success in this country. In fact, Xiaomi is selling between 3 and 5 times more units than expected. With this avalanche of requests, the last thing anyone expected was for this vehicle to leave China’s borders soon. But it seems that ultimately it will be like this.
The Xiaomi SU7 in Europe
At the IV Spanish Economic Forum Wake up, Europe!, Jia Wei, Marketing Manager Xiaomi Western Europe, made statements confirming that the company’s car would arrive in Europe before many other places. This statement, in itself, was already striking, because although Europe is a very important country for Xiaomi and other consumer electronics brands, it is not so for automotive brands.
However, in the last few hours we have had other statements from Xiaomi officials during a press event. Borja Gomez Carrillo, National Director of Xiaomi Iberia, He noted during a meeting with industry journalists that Before the end of the year, a highly anticipated new product category would arrive in Europe. Although the manager has not confirmed that this is indeed the car, there have been conversations in which this has been mentioned and it has not been denied.
The Xiaomi SU7 may be an industry game-changer for five main reasons
This movement This could be an attempt by Xiaomi to position itself in Europe before more brands do so. BYD, Omoda and other Chinese companies have already arrived on the continent, but none had a brand image as strong as Xiaomi, which surely wants to take advantage of this to enter a very competitive market in which it still has a lot to develop .
