Xiaomi has become one of the fastest growing and sharing phone brands in the market worldwide. Part of that success is given its focus on the entry-level segment, which also impresses retail prices. In fact, it has made it to important markets like India in the first place, and in others like Spain, the number two.
However, over time it seems that this could change, especially as there are new game-changing features.
Xiaomi is looking for mobiles in India
In recent years Xiaomi has been able to gain a global foothold in India by taking advantage of the gap in many products left in the lower half of the catalog. In this country, Redmi phones were the most important of their value for money, but Xiaomi had just launched its top centers, Mi.
This is something that will change this year by 2020 as it focuses on the brand in this country as Raghu Reddy has confirmed that their new strategy is to show consumers that it is a good idea to buy more expensive phones from Xiaomi.
Indeed, partly to blame
One of the reasons why Xiaomi wants to move away from less expensive entry-level phones is that, aside from the high profit margins such as premium models, there are brands trying to attack that segment.
In particular, OPPO, through its sub-brand realme, is hurting Xiaomi at its core, in cost-effective models. And yes, that is happening in India, but we also see how it is happening in countries such as Spain, where the state introduced last year has led to a change similar to what we saw with the arrival of Xiaomi in 2017 or Pocophone F1.
Xiaomi is not just smartphones
To achieve this goal, the company will rely on a unique feature that sets it apart from other competitors, its IoT ecosystem. Xiaomi has a large number of products that make buying your mobile phones more competitive than those of a competitor.
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In Spain, for example, its extensive network of stores offers a differentiating feature that has no other mark on Android.
Improving performance and raising price
We have seen this meeting announced by India in Europe at the launch of Xiaomi Mi Note 10, a terminal representing the conversion process when it is set to sell for 100 euros more than the cost of Xiaomi Mi 9, not to mention.
Of course, on our return we see how the company is trying to be more proactive and not only make cost-effective phone calls, but also include features that are not in other models, such as Double zoom or 108 Mpx sensor, in addition to the larger battery.
Xiaomi runs the risk of losing its reliable base by increasing prices, but also runs the risk of being singled out by other brands that seek to compete in their Flagship market, in the low and mid-range of cheap mobiles. I hope that 2020 will clarify things for this company, and that consumers continue to see it as a viable option when choosing a mobile device.
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