Despite the fantastic sales figures of the iPhone 12 range, largely driven by the incorporation of 5G technology, it seems that this was not enough in the second quarter of 2021, as the manufacturer Xiaomi has just overtaken Manzana. second, behind Samsung.
As we can read in the last Canalys report, the Asian manufacturer Xiaomi became for the first time the second seller of smartphones in the world with a growth of 83%, overtaking Apple, which is in third position and which it grew by 1%.
Ben Stanton, research director at Canalys, claims that Xiaomi has experienced massive growth in several regions mainly driven by the fact that its smartphones are 75% cheaper than its competitors which offer terminals with similar functionality.
Xiaomi is rapidly expanding its activities abroad […] For example, their shipments have increased by over 300% to Latin America, 150% to Africa and 50% to Western Europe. And as it grows, it evolves.
It is now transforming its business model from difficult to incumbent, with initiatives such as the consolidation of channel partners and more careful management of older inventory in the open market.
However, it remains largely mass-market oriented, and compared to Samsung and Apple, its median selling price is around 40% and 75% cheaper, respectively.
Stanton states that it will be much more difficult with high-end devices, a market that is the main focus of the company now that it has established itself in the entry and mid-range of the market.
However, it will not be easy, as it has to compete with Oppo and Vivo, companies that they spend huge sums of money on marketing.
For very good high-end models launched by both Oppo, Vivo and Xiaomi, the user who wants to enjoy the best of the best in a smartphone, in 90% of cases He will opt, at the same price, for Samsung or Apple.
