Huawei has not experienced a glorious time in recent times, largely due to the US veto of an Asian company. And now, if that wasn't enough, it has been disclosed in third place in the sale.
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It was replaced by Xiaomi, which in February maintained an acceptable sales level when analyzing the current total, the month of February when mobile sales dropped.
Xiaomi becomes the world's third builder during the month of February
The month 2020 is a tough one for the mobile phone market, and that is because global sales are down significantly compared to last month. On the other hand, February is not the best month to get a new cell phone, but this year, a severe coronavirus crisis has spurred a decline in sales.
What was the result? Xiaomi managed to get Huawei for the first time in its history. It is important, however, that you remember that this win will be at the retail level only in February.
But let's not be fooled, The industry falls for free And this Xiaomi third position may be a bit boring. Because if we expand the screen a bit, the details are somehow discouraging.
Only The Samsungs keep the genre with 18 million units in February. Some have fallen to a greater or lesser degree, for example Apple from one month to another has lost six million units.
Source: Analytic Strategy
Xiaomi, though ranked third in the industry, lost 4 million from January to February. Others who have experienced the effects of the current situation are Oppo and Vivo. But let's take a look at how sales went down during the month of February:
- Samsung:
- January sales: 20.1 million.
- February sales: 18.2 million.
- Delay: 9.45%.
- Apple:
- January sale: 16 million.
- February sales: 10.2 million.
- Delay: 36.25%.
- Xiaomi:
- January sales: 10 million.
- February sale: six million.
- Delay: 40%.
- Huawei:
- January sales: 12.2 million.
- February sales: 5.5 million.
- Fall: 54.91%.
- Oppo:
- January sales: 8.1 million.
- February sale: 4 million.
- Pulling: 50.61%.
- I live:
- January sales: 7.3 million.
- February sales: $ 3.6 million.
- Pulling: 50.68%.
Xiaomi has earned third place in better resistance to falls than its direct competitors.
Huawei is beginning to suffer Trump's veto
Few bet on Huawei last year, i The Trump government veto caused them to lose all relationships with Google. Preventing them from using the entire G ecosystem on their phones.
However, it surprises many. Huawei has remained strong during the 2019 season. Proof of this is its position on the third tier of manufacturers. We are now in 2020 and the situation is beginning to be very different.
Let's put it into context, though Xiaomi attacked Huawei this February, while in 2019 Huawei sold 240 million mobiles compared to Xiaomi 124.8. About twice.
In 2019, Huawei sold twice as many phones as Xiaomi's.
One of Huawei's pillars in 2019 is that most of the smartphones they have upgraded, they already had a Google certificate and incorporates the entire ecosystem of its operations.
Huawei notes Google's absence on its phones: its sales will drop by 2020
Huawei is starting to recognize the absence of Google's apps and services on their phones, as their sales are expected to decrease by 2020 by 20%.
This allowed the veto towards the company to be trampled, up to that point a new wave of smartphones, now without a Google coat under its input.
Source: Analytic Strategy
And the statistics in this new year are really difficult, even though they have started with 12 million of units, in February the great fall of the giant has arrived. It was reduced to 5.5 million units.
Does international context affect telecommunications?
Everything points Coronavirus spreads its tentacles in many respects we may think of a "simple" virus. And the current state of mind depreciation on investment, both large companies and small consumers.
It's got to expect next month's resultsAfter that we can see if we are facing a simple panic attack in the sector or are we facing the current settlement pattern.
Today only Samsung and Apple were able to maintain a strong sales rhythm, although you never knew what the behavior would be like in these terms. Some have to be careful and not overly happy, because everything that goes up goes down again, respectively.
