The final stage of Musk’s plan has been announced. Since April 1, Twitter will remove blue ticks accounts of users who received them before Musk took over Twitter; if you have a blue mark, from that day on you will have to pay for it.
[4 razones por las que deberías ignorar el nuevo contador de visualizaciones de Twitter]
It’s all part of Elon Musk’s desperate attempt to generate revenue, and it can have serious consequences on the social network. From now on, having a blue tick only depends on the amount of money you are willing to spend.
Twitter’s blue brand mess
The blue brand was born as the answer to the growing problem of twitter phishing. Since anyone can create an account with any name they want and can change their avatar image, there have been many instances where users have impersonated other people or even companies.
To solve this problem, Jack Dorsey’s Twitter implemented the blue mark, which was granted only after a long process of identification and to people or companies that were sufficiently notable or could be at risk of being impersonated. Over time, the blue mark has become a sign of notoriety
When Musk bought Twitter for the absurd sum of $44 billion, one of the first promises he made was to “democratize” access to the blue brand, which in effect means anyone who pays can to have. After a transition period, during which the payment brands and the “originals” have coexisted, finally, since April 1, users who have not paid they will lose their blue markregardless of their notoriety.
On April 1, we will begin terminating our legacy verification program and removing legacy verification checkmarks. To keep your blue tick on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp
Organizations can register at https://t.co/RlN5BbuGA3…
– Twitter verified (@verified) March 23, 2023
The great thing is that if you always wanted a blue tick, but Twitter refused it, now you just have to open the wallet and pay 11 dollars per month from your mobile (8 dollars per month from the web) by Twitter Blue, the official subscription service. In addition, the verification process has been shortened and will only last 30 days, compared to 90 days previously. The subscription is available in iOS and Android apps, as well as on the web, for all users worldwide.
Of course, you may have lost the desire to have the blue mark. After all, it was desirable precisely because it was hard to find and it wasn’t given to just anyone; now you only need to have 8 dollars in the account for them to give it to you. It goes without saying this mark will no longer indicate anything and that does not mean that you are more important than anyone else.
The blue mark that no one wants
Well, that’s a lie. The blue mark indicates one thing, that you paid Elon Musk; and it’s something that many people would rather not announce to the four winds. The blue mark has become something to avoid
Elon Musk’s solution? A new option in the app that will remove the blue tick even if we pay for it. This way, you can pass yourself off as a “regular user” among the rest and no one can blame you for helping Musk pay off his debts.
#Twitter keep working on being able to control everything related to account verification and identity by adding the option to show or hide your blue tick on your profile 👀 pic.twitter.com/6uTjBON21N
– Alessandro Paluzzi (@alex193a) March 21, 2023
Wait, but then what’s the point of paying if you can’t brag about it? You pay for a blue mark that you can’t show anyone. The deal of the century.
Well, Twitter Blue offers access to more benefits, but not many in Europe. In theory, you’ll rank higher in searches and see half the ads, and you’ll be able to post longer videos. Twitter is also experimenting with new features such as editing tweets and 4000 character long tweetsbut these features seem to be limited to users in certain countries like the United States.
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