What makes Steve Jobs so memorable as he is now? Well, many things, which is why we present a special article to the founder of Apple. However above the details and anecdotes were Steve's illustrative skills, something that has been seen in several examples throughout his life. Here are some of the most important examples.
The difference between selling products and selling wishes: the Steve Jobs approach
- In the words of Guy Kawasaki, a former Apple employee: "Usually, marketing managers have to work with a waste product, to paint pig's lips. Steve regulate the product and its marketing campaign, not only new"This union has led to popular campaigns such as Sworn Alternatives, or the unique Mac announcement released on Superbowl.
- The Apple II is the result of what Steve himself has learned in the public opinion of Apple I. The Apple founder spent some time listening to customer reviews of the first computer the company sold and Wozniak designed that the answer . That resulted in Mac sales rising 533%, doubling in four months.
- There is nothing focus groups, there is nothing to ask consumers about the product they want. Steve Jobs is very clear the client didn't know what he wanted until you taught him. The iPod or iPhone are two great examples of this strategy, products that are very different from what was sold at the time that eventually devastated the market.
- Good sales examples do not only apply to the products you sell. Body gestures such as Steve Jobs are also viewed when hiring John Sculley, asking if he wants to change the world or keep selling sugar water His whole life.
- "Let's make history." This little talk was called by Steve as he entered the stage and introduced the original iPhone. The marketing lesson in this is that when you protect your products, be direct and hard on it. Distracting the public again make it clear that you want to break the mold and what to introduce from the first moment.
- How did Steve Jobs find delight in the community when he introduced the iPod nano? Take it out of the pocket of your trousers. How did you deal with the MacBook Air? To pull it out of the envelope. Such a picture is much better Just say that you are introducing the best laptop in the world.
- We must establish it regularly. If you do it once and you always rely on what's new for your remaining products, you go from being a leader to being a follower. Behavior: it is always inventive and surprising so that consumers understand that you have a clear vision, even if it means distancing yourself from what is currently being sold.
- Design transcends texture or mood You have a product. Design also includes how it works, so that consumers remember every millimeter of that design and understand what it is: profit.
- This previous lesson is the result of another lesson: Turn users into evangelists, not just consumers. When you do everything right, the consumer who buys your products ends up being the one who will always commend them in front of other people.
- Point. Make your customers different from other consumers. The white headphones of the original iPods were important as a marketing tool. The same thing happened with AirPods. All your competitors are in the shadow of this magnificent movement.
- From Postcron they also comment on another important lesson: don't sell the product to meet demand, sell to fulfill dreams. Steve Jobs saw his clients as people with ambitions and dreams, and he wanted to help fulfill those ambitions.
- And finally, take advantage of the opportunity of secrets. Apple rumors have existed and continue to be the source of many news and debates. If you are constantly innovating technology and don't know what to deliver soon, consumers will always be interested in any rewarding or analytical report published on networks.
