Your search engine hits Google like a hammer

If ChatGPT has ever been a jackhammer for the competition, with the inclusion of its generative AI in Bing, it has almost left behind any suspicion of trying to reach the height Microsoft is currently at. Now just announce a series of news for Bing which will be available soon.

[La extensión que une ChatGPT, Bard y Bing Chat para que puedas preguntarles al momento]

Bing will continue to improve

According to TechCrunch, at a preview event in New York, Microsoft executives, including Yusuf Mehdiu, CVP and Director of Consumer Marketing, offered the press a report of the next news that will arrive to the Bing search engine.

Within months, Bing rose like the Phoenix from its ashes to include the OpenAI chatbot with GPT-4 and DALL-E 2 models. Microsoft claims that Bing grew by 100 million daily active users with 500 billion chats and created nearly 200 million images.

Microsoft dropped this Bing will be more visual thanks to answers generated by Bing Chat which are more focused on graphics and images. It will also be more personalized, allowing users to export their chats from Bing Chat and import content from third-party plugins.

Another of the biggest novelties will be its “multimodality” capabilitywhich simply focuses on Bing Chat’s ability to answer questions in the context of user-provided images.

A totally transformed browsing experience

Mehdi maintains that they are on the way to totally transforming the idea of ​​what a search engine has always been, and that in their minds is the idea of ​​being at the start of a new era for search on Internet.

The idea of ​​Bing Chat is that reply soon with photosso that if asked “Where is Machu Picchu?”, it responds with relevant images if available.

During this event held in New York, the spokesperson asked Bing Chat if the saguaro cactus grows flowers. The generative AI implemented in Bing responded with text and an image of the same cactus. In fact, the spokesperson maintained that she was referring to the knowledge panels in google search.

Additionally, the new enhanced Bing Chat will include a combination of filters called “toxicity classifiers”or what generative AI models are trained to detect harmful prompts and thus avoid complicated responses.

In recent months we have already seen some very crazy responses from ChatGPT, so Microsoft is behind moderation so that the cats are less harmful to the end user.

In any case, we will have to wait for this new version of Bing Chat to see if these measures are applied, since participants were not allowed to try its new features during the press event and how badly GPT-4 is now moderate.

Bing Chat and your productivity

These news aside, another new feature of Bing Chat will be the ability to create tables and graphs from prompts made by the user regarding the data.

The difference will be quite striking, since until now, when asked “What are the most populated cities in Brazil?”, he only gave a basic list of results. The new Bing Chat will provide visual results and chart type depending on the prompt introduced.

Thus, Bing Chat will become an excellent productivity tool with its ability to generate text from images with graphs, tables and more.

For the next few weeks Bing Image Creator, with the ability to generate images from text thanks to DALL-E 2, will understand more languages ​​than English with a total of 100.

English users will be able to better define these images which are generated with more precise prompts such as: “Create an image of a rabbit”, so that right after it can be entered, “now make it pink”.

Multimodal search and new chat features

Besides this ability to generate Microsoft browser images with this AI, you will have the ability to understand the images and the text they contain. That is, we can upload images and search the web for related content.

This multimodal search will enrich the new context functionality on a web page in which Edge mobile app. Which means that questions can be asked to the search engine linked to the page we are viewing.

Also new will be the ability for users to store chat history with Bing so they can come back to it when they are most interested. just this measure recently arrived at OpenAI’s ChatGPTalthough for this we will have to wait a bit due to the criticisms open by many countries of the European Union against ChatGPT.

But there is more, Bing Chat will offer the possibility of share and export conversations on social networks or even a document in Word. This is where Dena Saunders, GM Partner of Microsoft’s Web Experiences team, came in to answer a question posed about a more robust copy-and-paste system.

In addition, Microsoft’s AI search engine will expand its functions with the using the plug-inand already has several partners such as OpenTable and Wolfram Alpha, so you can reserve a book, or simply create visualizations with answers to science and math-related prompts.

The Edge browser is renewed

The design of Edge and Bing Chat will be qualitatively improved. Already in the February update, a series of improvements have been made to go along with the design language built into Windows 11.

For example, in the search engine generative AI in Edge, there will be a tool capable of composing emails (Google announced this capability for Bard in Gmail), in addition to being able to adjust the length, type of writing and generated tone; something already available on Microsoft’s SwiftKey for Android and iOS.

Finally, Edge will receive the shares, which allow you to automate certain Bing Chat prompts. For example, if you type “get my passwords from another browser”, Edge’s sidebar opens the browsing data settings page, while the “play such a song” prompt will display a list of streams that include this Microsoft Store theme music.

The actions will have the mission to merge Bing Chat with other Microsoft products and maybe one day it will come to Windows in a new version of the operating system. In short, a nice set of new features to continue to attract the attention of as many people as possible to the Microsoft search engine and leave the competition in shock, because it no longer knows where to look.

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