As the biggest video platform on the planet, you’d think YouTube doesn’t have much reason to change the way things work; but perhaps due to the growth of Twitch, Google is implementing changes that are not well received.
[Todo sobre el nuevo YouTube: modo ambiente, zoom y diseño más simple para la app y la web]
It’s bad enough to change the rules overnight, and what was perfectly possible yesterday is completely illegal on the platform today; But Google’s latest change is even worse, as video creators can’t do anything to avoid breaking the new rules.
New rules on YouTube against profanity
The new rules, introduced last November, aim to reduce the number of insults, “tacos” and profanity heard in YouTube videos. To combat this “profanity”, YouTube has decided to remove the monetization of videos that feature this type of profanity in the title or in the thumbnail image, or that are heard within the first seven seconds of the video or “constantly” all throughout the video. .
That would be bad enough for many YouTube creators, especially those looking for a more grown-up, mature audience, as they now have to avoid “too much” swearing if they don’t want to lose money. A video that is not monetized does not display ads and therefore does not generate any revenue for the creator.
YouTube’s motivation to remove profanity surely lies in the advertisers
Omicrono /YoPriceGallery
But arguably worst of all, YouTube enforces this rule retroactively; In other words, it also affects videos that were posted before this change, even before the company announced its intentions. In other words, the creators are being punished for something that when the video was posted was allowed on YouTube.
Somehow, the company feels that these users should have seen the future and created their videos based on the unannounced new rules. This is the only way to explain why some channels have already been almost completely demonetized; Faced with complaints, the YouTube support service is washing its hands, pointing to the new rules.
They should also have known that YouTube now considers all swearing to be equally bad, no matter how serious it is in real life; so it doesn’t matter if someone says something typical of a schoolyard or something capable of breaking the spirits of the toughest, the punishment is the same.
As one could imagine, the measure has provoked reactions from the most famous youtubers, especially those who create more adult content, because they see how their medium of substance is in danger, and could be forced to l ‘give up.
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